Difference between revisions of "Principles of marketing/PMKT102/Course guide/Course aims"

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'''{{:Principles_of_marketing/PMKT102/Title}}''' is a free Open Online Course designed for students who want to learn about the basics of assessing and researching the customer and a product's life cycle.  
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|body='''{{:Principles_of_marketing/PMKT102/Title}}''' is a free Open Online Course designed for students who want to learn about the basics of assessing and researching the customer and a product's life cycle.  
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This course will help you to:
 
This course will help you to:
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# Understand the customer's buying process.
 
# Understand the customer's buying process.
 
# Find out how to conduct market research.
 
# Find out how to conduct market research.
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# Understand the product life cycle.  
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# Understand the product life cycle.
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|body= Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.
 
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|type= Outcomes
 
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Upon successful completion of this micro-course, you will be able to:
 
Upon successful completion of this micro-course, you will be able to:

Revision as of 04:46, 18 June 2017

Marketing research and customer insights is a free Open Online Course designed for students who want to learn about the basics of assessing and researching the customer and a product's life cycle.

This course will help you to:

  1. Understand the customer's buying process.
  2. Find out how to conduct market research.
  3. Understand the product life cycle.
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Learning outcome

Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.



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Learning objectives

Upon successful completion of this micro-course, you will be able to:

  1. Define customer behaviour and the difference between needs and wants
  2. Understand the customer decision-making process
  3. Consider the commonalities and differences of B2B and B2C marketing throughout the purchasing life cycle
  4. Define market research - customer behaviour and the difference between needs and wants
  5. Explain the differences between qualitative and quantitative research
  6. Understand the customer decision-making process
  7. Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle
  8. Define market research - customer behaviour and the difference between needs and wants
  9. Explain the differences between qualitative and quantitative research
  10. Understand the customer decision-making process
  11. Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle


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