Difference between revisions of "Principles of marketing/PMKT102/Assessing customer behaviour/Quiz"

Revision as of 16:34, 14 June 2016

Customers quiz

Indicate whether the following statements are true or false:

TBD
- True
  - Correct. DDDDDD
- False
  - Incorrect. DDDDDD
TBD
- True
  - Correct. DDDDDD
- False
  - Incorrect.DDDDDD
A value proposition indicates the features a product or service provides to a target market.
- True
  - Incorrect. The value proposition shows why a product or service is superior (focusing on benefits) to competing offers and why the customer should buy it.
- False
  - Correct. The value proposition focuses on the benefits of a product or service. Firms may emphasize different benefits to different customers (i.e., for a luxury automobile, a stylish, high performance vehicle with many safety features - a 30 year old single male accountant requires a different benefit statement than a stay-at-home mom with 2 children, both under 2 years old.)

@@ Line 16: / Line 16: @@
 **False
 ***'''Incorrect'''.DDDDDD
-*TBD
+*A value proposition indicates the features a product or service provides to a target market.
 **True
-***'''Correct'''. WDDDDDD
+***'''Incorrect'''. The value proposition shows why a product or service is superior (focusing on benefits) to competing offers and why the customer should buy it.
 **False
-***'''Incorrect'''. DDDDDD
+***'''Correct'''. The value proposition focuses on the benefits of a product or service. Firms may emphasize different benefits to different customers (i.e., for a luxury automobile, a stylish, high performance vehicle with many safety features - a 30 year old single male accountant requires a different benefit statement than a stay-at-home mom with 2 children, both under 2 years old.)
 }}