Principles of marketing/PMKT101/Segmenting markets target audiences/Understanding

Target audience

“	Knowing your audience — things like their general age, gender, education level, religion, language and culture, and group membership — is the single most important aspect of developing [communication].	”
—Saylor

Target Audience

1. Read this page on The Benefits of Understanding Your Audience by Saylor.
   • Although the reading is primarily about understanding your audience when you are making a public speech, many of the points it makes are relevant to any type of communication to a targeted group of people, such as a marketing campaign.
2. Make a blog post to share your thoughts about how you would go about researching your target audience, and read the posts from others on the Course Feed page.
   • Remember to tag your post with the course tag PMKT101