OERu/Planning/OERu marketing communications and partner engagement/Determine target audiences for OERu orientation framework

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Key points
  1. The 15.08 meeting of the Partner Engagement group on 27 August 2015 suggested a needs analysis of different target audiences in order to better serve the information needs and supporting resources for partners.
  2. A team, mostly from at TRU including Gail Morong, Carolyn Teare, David Porter, Brian Lamb and Irwin DeVries shared ideas regarding target audiences and their specific information needs and drafted a framework for discussion and feedback.
  3. Request for feedback was posted on groups.oeru.org on 14 September 2015.
  4. The OERu community are invited to provide feedback to inform the next iteration of the framework.

Needs analysis for OERu orientation

This section is work done mainly by the Partner Engagement working group. Discussions held by the group determined that a needs analysis would be required to configure appropriate orientation methods for the OERu.

Versions of the needs analysis framework

  1. Draft 1 framework - posted Sept. 14, 2015

Feedback from the community

Please comment on this draft here. Suggestions will be reincorporated into a second draft.

Wayne Mackintosh

  1. Copied from message by Wayne Mackintosh through Partners Engagement Group Sept. 14, 2015. "I've read through the framework and I think the team has got the classification of the main target audience about right.
  2. Open question: Do we need an "interested person" target audience classification.  I'm thinking of staff members at partner institutions who are not directly involved with the OERu - but may have a "superficial" interest in finding out a little more about the OERu and perhaps following the community conversation on community.oeru.org.  I wouldn't think that an "interested person"  would have a need to visit the wiki or join an active working group.  This information may also be valuable for community volunteers.
  3. I'm posting a few comments on the framework here so that there is a public record of feedback using open technologies:
    1. Regarding senior admin row: You can also get credit recognised locally by submitting assignments for assessment or transfer credit (which in some institutions is not classified as PLAR.)  I think the brochure is an excellent idea. The OER Foundation has a small capability development grant from Hewlett which aims to fill a capability gap in our marketing and recruitment. Perhaps some of this funding could be allocated to professional development of these promotional materials.
    2. Clarification on the DS4OER course - it is an open course which was developed as independent study materials - there is no need to register. All resources are accessible without password access :-).  The structure of DS4OER, which is essentially a collection of "learning challenges", would make it very easy to run individual sessions. I trialled this approach for a face-to-face design sprint we ran at Otago Polytechnic.