Principles of marketing/PMKT101/Optimizing the Marketing Mix/Pricing

Many people will stand in line for something free, even if it takes hours. When Chick-fil-A opens new locations, they offer the first one hundred customers a free meal every week for a year. Customers camp out to get the free meals. When KFC introduced its grilled chicken, they put coupons good for a free piece of chicken in many Sunday newspaper magazines. So how do sellers make any money if they always offer goods and services on sale or for a special deal? Many sellers give customers something for free hoping they’ll buy other products, but a careful balance is needed to make sure a profit is made. Are free products a good pricing strategy?