Introduction to entrepreneurship/IENT101/Nature/Sharing ideas

Traditional business approaches are based on the proprietorship of ideas in order to retain competitive advantage before going to market. However, enabled by the open web, new models based on community, collaboration, self-organisation, and open sharing of ideas are emerging. This raises the challenging question for entrepreneurs as to whether they should share their ideas in order to benefit from the "wisdom of the crowd".

A new kind of business is emerging — one that opens its doors to the world, co-innovates with everyone (especially customers), shares resources that were previously closely guarded, harnesses the power of mass collaboration, and behaves not as a multinational but as something new: a truly global firm. These companies are driving important changes in their industries and rewriting the rules of competition.

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