Job search/Learning objectives

Objectives
Upon successful completion of this unit, learners will be able to:


 * have an understanding of the structure and format of this course
 * set up a blog
 * engage in discussion with your peers - introducing yourself and explaining the value of social media for job search / employer research
 * create a professional LinkedIn profile - and name it properly
 * set up your LinkedIn account notifications, preferences and visibility - using your personal email address and phone number (for account recovery / retrieval)
 * connect with your peers on LinkedIn
 * complete the Email Sign Up Sheet - and include your LinkedIn Profile URL
 * complete the Mini-Bio

Objectives
Upon successful completion of this unit, learners will be able to:


 * know how to use strategies for researching employers
 * use the Internet and LinkedIn, as a job search, networking and visibility tool
 * identify methods for using other social media (Twitter) for sharing LinkedIn content
 * investigate organizations to understand their business, products, services, industry, growing / declining, issues / "Pain"
 * use best practices for incorporating your experience into a LinkedIn profile
 * identify the differences between updates, posts / articles
 * analyze success and areas for improvement (analytics)

Objectives
Upon successful completion of this unit, learners will be able to:


 * explain the purpose of a professional resume and cover letter
 * identify and describe the components of a resume
 * incorporate background, skills and experiences (and transferable skills) in resume and cover letter writing
 * develop and/or update a professional resume (e-version) that highlights your skills and accomplishments
 * incorporate elements that make a resume appear attractive, well-organized, and amenable to both print and email distribution
 * use best practices for naming and saving one's resume.

Objectives
Upon successful completion of this unit, learners will be able to:


 * research relevant and appropriate keywords for your desired job, position / title and industry
 * explain the purpose of CAR Stories
 * explain the purpose of a Portfolio; and describe various documents, materials and websites that one might include in a portfolio
 * discuss the importance of effective action words and keywords for a resume and cover letter
 * incorporate your resume into a LinkedIn profile

Objectives
Upon successful completion of this unit, learners will be able to:


 * discuss the importance of industry-specific language and keywords for a resume and cover letter
 * incorporate employer research to help differentiate you from the competition and reach employers
 * identify and/or estimate the type of organizational culture
 * select CAR Stories and experience - aligned to industry sector / employer
 * identify methods and rationale for distributing a resume via email and social media
 * identify elements to avoid when finalizing and distributing a resume and cover letter

Week 6: The Big Picture: Integrating All of the Parts
Upon successful completion of this unit, learners will be able to:

Objectives

 * How to read a job listing (i.e., job descriptions, roles, responsibilities, hiring manager)
 * Identify, network and connect with people of interest.
 * Researching contacts and learning about their career path (i.e., roles, organizations, dates)
 * Investigate and target who's on the hiring team - hiring managers, decision-makers, influencers

Objectives
Upon successful completion of this unit, learners will be able to:


 * decide which digital / social media tool(s) will be most effective to build your brand and raise your profile
 * structure an effective job search campaign
 * strategically align job search
 * optimize your visibility, brand and profile
 * analyze the effectiveness of traditional and digital media

Other

 * Blogging, Research, Analysis
 * Marketing Campaign
 * Evaluation Report
 * Webcasts / webinars, Screencasts, Videos
 * Public Speaking / Networking
 * Twitter, Instagram & other Social Media
 * Review assignments, blog posting themes, grading