Learning in a digital age/LiDA104/Media literacy/Tasks evaluate press release


 * 1) Choose a recent press release in your own business field or area of interest by searching one or more of the following news feed sites:
 * 2) * Latest news, published by PRLOG press release distribution.
 * 3) * Newsroom at Newswire.
 * 4) * News feed at Cision, PR Newswire (see advanced search feature).
 * 5) Select a press release which is interesting, newsworthy and topical.
 * 6) Record the URL of your chosen press release.
 * 7) Analyse and evaluate the press release by answering the following questions:
 * 8) * Who created the message and how is this likely to influence the content of the message?
 * 9) * Why was the message created, that is, what is the underlying purpose of the message?
 * 10) * What creative techniques were used to gain the readers attention?
 * 11) * How might different audiences interpret the message? (Provide examples)
 * 12) * What values and points of view are represented (or missing) from the message?