Introduction to entrepreneurship/IENT101/Before/Competitive



''&ldquo;You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.&rdquo;'' - Steve Jobs

Many businesses offer the same product. You, the consumer have a choice. That choice will be influenced by a number of things, such as price, service, reputation, and image.

Why do entrepreneurs need to consider the competition?

Have you given any thought to who your competitors are?