Principles of marketing

Design and development team

 * Randy Fisher, Learning design consultant
 * Wayne Mackintosh, Director OERF. Coordinating OERu MVP initiative.
 * Carol Cooper-Taylor, Learning design consultant

Planning documents

 * /Design blueprint/
 * PMKT100 course specification
 * Google worksheet for course division & units from Saylor course not directly covered in micro structure

Project resources and links

 * Saylor Principles of Marketing - Primary source being used for remix
 * Course Guide Resources
 * /Candidate video signposts/
 * Inventory of OER for PMKT101
 * Inventory of OER for PMKT102
 * Inventory of OER for PMKT103

Work in progress

 * /Establishing the 3 micro courses/ -

Meetings and minutes

 * /1st Meeting/, 27 April 2016 (NZST)

Outline pages for the micro courses

 * PMKT100 Outline (Landing page)
 * PMKT101 Outline (Core foundations of successful marketing) --- PMKT101 Wordpress site
 * PMKT102 Outline (Market research and customer insights) --- PMKT102 Wordpress site
 * PMKT103 Outline (Launching products and generating market demand) --- PMKT103 Wordpress site

To Do List (before course can run)

 * To Do List

Links used for transclusion
Links found here

Redundant pages removed from outlines Dec 2021
The following pages have been removed from PMKT courses because Otago Polytechnic EduBits no longer available and credit transfer no longer accepted by Thomas Edison University and University of the Highlands and Islands.


 * About stackable micro-credentials 101
 * Certificate in business 101
 * About stackable micro-credentials 102
 * Certificate in business 102
 * About stackable micro-credentials 103
 * Certificate in business 103