OERu/Planning/Mautic Course landing page campaigns

Key components and campaign assets

 * 1) Landing page for lead capture
 * 2) Welcome email (inclcudes invitation for preference survey)
 * 3) Landing page - Preference survey
 * 4) Optional orientation emails
 * 5) *Introducing the OERu platform
 * 6) *Recommended website accounts
 * 7) *Recommended social media accounts
 * 8) Cohort start reminder for learners opting to participate in next cohort offering
 * 9) Course registration instructions

Mautic segments used in the campaign

 * Newsletter - Segment used for the OERu newsletter
 * OERu learner- Segment used for all learners who register via course site or Mautic landing pages (keeps a cumulative total of OERu learners)

Mautic forms used in this campaign

 * 1) Lida103 lead capture:
 * 2) * First name
 * 3) * Last name
 * 4) * Email
 * 5) LiDA103 preferences survey
 * 6) * First name
 * 7) * Last name
 * 8) * Country
 * 9) * Delivery option
 * 10) *# Cohort
 * 11) *# Self-study
 * 12) *Request to opt in for
 * 13) *#Orientation emails
 * 14) *#Course announcements via email.

Mautic landing page campaign tags
Tags used in the campaign for tracking and campaign decision purposes


 * lida103landingpage - to identify leads sourced via Mautic landing pages
 * lida103nopref - assigned to all leads to indicate status before expressing preferences
 * lida103orientation - assigned to leads who opt in for the orientation emails
 * lida103cohort - assigned to leads who opt in for cohort delivery option
 * lida103is - to indicate leads who opt in for independent study delivery option
 * lida103email - to indicate leads who opt in to receive email course announcements via Mautic (learners who register via the course site will also be assigned to Mautic course announcements campaign).