Sport Informatics and Analytics/Audiences and Messages/Visualising Data/Introduction

Introduction
At some point in the sport analytics process we share our findings with an audience.

Wolfgang Iser suggested that when we produce a story to share we should think carefully about how we construct the story and imagine the recipients of the story. He notes that any story has "a network of response-inviting structures" that enable the reader or the listener "to grasp the text".

The availability of video platforms has extended the reach of such stories.

More recently, Maria Popova has looked at the impact digital platforms have had on the way data are shared. She notes that at "the intersection of art and algorithm": Ultimately, data visualization is more than complex software or the prettying up of spreadsheets. It's not innovation for the sake of innovation. It's about the most ancient of social rituals: storytelling. It's about telling the story locked in the data differently, more engagingly, in a way that draws us in, makes our eyes open a little wider and our jaw drop ever so slightly. And as we process it, it can sometimes change our perspective altogether.