Principles of marketing/PMKT103/Course guide/Overview

We recommend that you scan through the course guide before commencing your learning journey.

The course guide contains:


 * A list of the course aims and learning outcomes,
 * The syllabus where you will find the sessions, dates and links to the learning materials and learning activities. (You can also access the syllabus from the "Syllabus" button on the course home page,
 * The learning activities and challenges for the course, and
 * The recommended resources to support your learning.