Principles of marketing/PMKT103/Assignment

Part A: Prepare a "Product launch" section for a product (70%)
Using the same product that you selected for the previous assignments in PMKT101 and PMKT102, prepare a marketing research section which will be incorporated into Part B below.

Your report should contain the following: 2500 words maximum.
 * 1) Product branding and distribution channels:
 * 2) Leveraging promotion tools and tactics:
 * 3) The power of digital marketing:
 * 4) Conclusions and recommendations:
 * 5) Bibliography

Part B: Complete a marketing report (30%)

 * 1) Prepare a full marketing report for presentation to a company board of directors.
 * 2) Incorporate the assignments from PMKT101 and PMKT102 into the report.
 * 3) Make any changes you feel necessary to unify the separate parts into one report.
 * 4) Structure the new report to include these main sections. Add subsections as required.
 * 5) * Title page
 * 6) * Executive summary
 * 7) * Table of contents
 * 8) * Introduction
 * 9) * Marketing Mix
 * 10) ** The 4Ps
 * 11) ** Segmentation, Targeting and Positioning Strategy
 * 12) ** Conclusions and Recommendations
 * 13) * Market research and customer insights
 * 14) ** Customer behaviour and motivation
 * 15) ** Customer needs and preferences
 * 16) ** Value propositions for a product life cycle
 * 17) ** Conclusions and Recommendations
 * 18) * Product launch
 * 19) ** Product branding and distribution
 * 20) ** Promotion tools and tactics
 * 21) ** Digital marketing
 * 22) ** Conclusions and Recommendations
 * 23) Bibliography

Marking Rubric
Use the rubric below to give yourself an idea of how well you have completed the assessment.

This is the same rubric that will be used to mark your assessment if you choose to be formally assessed.

Part A: Product launch section (70%)


Part B: Complete the full report (30%)
