Principles of marketing/PMKT101/Marketing products and services/Marketing products skills challenge tasks


 * 1) In your Learning Journal Blog, share your thoughts, reflections and direct experience about marketing, using the following questions to guide you:
 * 2) * Consider the role that marketing plays - Is it important? Why / Why not?
 * 3) * How can organizations use an effective understanding of marketing to increase awareness and promote their products and services?
 * 4) * Is marketing of products different than marketing of services and in what way? Explain.
 * 5) * How does marketing differ now vs. 20 years ago with the advent of digital marketing and social media and networks? Does this create new challenges / opportunities? Explain.
 * 6) * How might marketing differ depending on location, for example between a developed country and a developing country? Does it depend on the product or service, or culture or resources of the organization? Explain.
 * 7) Identify two blogs from the list of marketing blogs provided on the previous page (or find them yourself with an internet search OR, you can find a company you are interested in, and check out their blog.)
 * 8) * Review the two marketing blogs you have identified and share your thoughts about what makes them effective (or not effective).
 * 9) * Reference the blogs you have identified by providing a link to their web-pages.
 * 10) Respond constructively to at least two of your peers / colleagues who have made blog posts. Look in the Course Feed to find their post.