Principles of marketing/PMKT103/Digital marketing/Required reading 2

Consider these statements:
 * Social media websites and applications allow users to create and exchange user-generated content on the web.
 * Social media serves as a cost-effective communication channel for promoting brands to target audiences.
 * Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods.
 * Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.
 * Mobile marketing is the practice of promoting brands over mobile devices such as smartphones, portable media players and tablets.
 * Understanding consumers' social behavior online and offline is essential to developing viable marketing communications strategies.
 * Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.

(Boundless)