Introduction to entrepreneurship/IENT101/Session4

Hello Congratulations! You've made it to the last session in   Course site: http://course.oeru.org/ient101/.

SESSION 4: Before starting your own business
Dates:.

In this learning pathway, we look at what an entrepreneur should do before starting a business.

At the end of this learning pathway, you will be able to:
 * Examine the key questions an entrepreneur should answer before starting a business.
 * Complete a due-diligence survey for a business idea.
 * Distinguish between market research and market intelligence and explain the situations in which each approach should be used.
 * Describe the basic steps of market research and corresponding purposes for each step.
 * Describe competitive intelligence.
 * Review types of market exchanges and partnerships.

Begin here

 * Study the Learning materials
 * When you have finished the learning materials complete the Learning challenge
 * Don't forget to visit the course feed to see what other learners are commenting on.

Need help?
Ask questions in the [ general discussion forum]. Don't forget to give the URL of the section you need help with or want to comment on. Last chance - don't finish the course with questions unasked.

A famous entrepreneur said...
“If you’re not a risk taker, you should get the hell out of business.” - Ray Kroc, founder of McDonald’s.

Formal accreditation
If you would like to achieve formal accreditation for this course, please follow the instructions in the assessment section.

There are two other course in the series which you may like to study:


 * Planning a startup business ient102, and
 * Financing and managing a business startup.

If you would like to take these additional courses, please register.

Thanks for being with us, we hope to see you on the other courses.

With kind regards Wayne, Carol, Simonne, & Claire The course development team.