Introduction to entrepreneurship/IENT101/Nature/Creativity

We have seen that entrepreneurs are creative and innovative. What's the difference between these two characteristics?

Creativity can be thought of as enabling a person to think and unleash new ideas. Innovation, on the other hand, involves putting those ideas into practice, making the idea viable.

Being creative can be fun, but if you can't turn an idea into reality, your business is doomed to fail. "What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e., putting ideas to work". At the same time, if you don't generate new ideas, you have no innovation either. Just remember that you need both.

References