OERu/Planning/Marketing and communications/Marketing capacity development project

Proposed activities

 * 1) Conduct a review of current partner recruitment approaches and associated communication strategies/materials.
 * 2) Review data from the OERu context and input evaluations to provide an evidence-based perspective on what contributing partners value in the OERu network.
 * 3) Execute customer research (short and focused) to gain insight into reasons why institutions join / don't join the OERu partnership. What is the OERu membership value proposition? How should this be communicated?
 * 4) Implement a marketing strategy including the development of communication assets.

Context

 * 1) The OERF is a small charitable organisation with only two FTE staff working on the OERu (i.e. the Director, and Open Source Software Technologist operating with no additional specialist administration support).
 * 2) The OERu network is a distributed virtual organisation, which relies on the volunteer effort of staff at partner organisations.
 * 3) All planning and implementation of the OERu is conducted transparently in the wiki.
 * 4) Being "distinctively open", the OERu is committed to the use of free and open source software as a matter of policy.
 * 5) The OERF hosts annual international meetings for partners. These planning meetings are streamed live on the Internet.
 * 6) The OERF also hosts an annual meeting of the OERu Council of CEOs.

Supporting documentation

 * 1) MVP implementation plan
 * 2) Outputs of the context evaluation (see also summary on slideshare)
 * 3) Input evaluation (see also survey results).
 * 4) [[Media:OERu.pdf|5 Things you should know about the OERu network plan]] - usually sent as attachment or link in invitation email.
 * 5) Information for prospective partners on OERu website - usually sent as link in invitation email.
 * 6) FAQs - providing more information to answer questions about membership.
 * 7) [[Media:OERu Example letter of invitation.pdf|Example letter of invitation (pdf)]] - usually sent as attachment to email.
 * 8) Summary of media coverage
 * 9) /Notes on current recruitment approaches/
 * 10) Meet Michelle Aragon - OERu's first graduate