Principles of marketing/PMKT101/Marketing products and services/Required reading

=What is Marketing?= This reading below:
 * 1) Defines and discusses the four components (or four Ps) of marketing,
 * 2) * product
 * 3) * price
 * 4) * place and
 * 5) * promotion.
 * 6) Identifies the various institutions and entities that engage in marketing activities, and
 * 7) emphasizes the importance of marketing in society.