Principles of marketing/PMKT103/ Outline


 * Launching products and generating market demand
 * Startup
 * Start here
 * About
 * Site map
 * Course guide
 * Overview
 * Learning outcomes and objectives
 * Syllabus
 * Activities and learning challenges
 * Resources
 * Interactions
 * Course announcements
 * Course feed
 * Learning pathways
 * Orientation
 * Overview
 * OERu platform
 * OERu social network
 * OERu forums
 * Website annotations
 * OERu resource bank
 * Learning journal blog
 * Start - Declare yourself challenge
 * Tasks - Declare yourself challenge
 * Outputs - Declare yourself challenge
 * Product branding and distribution channels
 * Overview
 * Video signpost: Brands and branding
 * Brand value
 * Distributing the product
 * Channel strategy decisions
 * Marketing channels
 * Marketing channel relationships
 * Start - Distribution channels skills challenge
 * Tasks - Distribution channels skills challenge
 * Outputs - Distribution channels skills challenge
 * Quiz
 * Leveraging promotion tools and tactics
 * Overview
 * Video signpost: Marketing communications
 * Audio Signpost: Business promotion
 * Integrated marketing and communications
 * Regulation of marketing
 * Video signpost: Cross-cultural marketing communications
 * Start - Promotion tools skills challenge
 * Tasks - Promotion tools skills challenge
 * Outputs - Promotion tools skills challenge
 * Quiz
 * The power of digital marketing
 * Overview
 * Video signpost: Digital marketing
 * The reach of the internet
 * Social and digital media marketing
 * Social media and technology trends
 * Digital marketing strategies
 * Start - Digital marketing skills challenge
 * Tasks - Digital marketing skills challenge
 * Outputs - Digital marketing skills challenge
 * Quiz
 * Assessment
 * Assessment overview
 * Certification and qualification options
 * How to certify participation
 * Certificate in General Studies
 * PMKT103 EduBit assessment tasks
 * PMKT103 EduBit rubric