Principles of marketing/PMKT102/Assessment/PMKT102 Rubric

Weighting table
Each task contributes to the calculation of the final grade according to the following proportional weightings.

Download print version of Assessment description and rubrics for LiDA101 (pdf)

Task 1: Marketing research report for a product or a service
 (Weighting: 85%)

Task 2: PMKT102 assessment reflection
(Weighting: 15%)