OERu/Planning/OERu marketing communications and partner engagement/Determine target audiences for OERu orientation framework

= Needs analysis for OERu orientation =

This section is work done mainly by the Partner Engagement working group. Discussions held by the group determined that a needs analysis would be required to configure appropriate orientation methods for the OERu.

Versions of the needs analysis framework

 * 1) [[media:OERu_Orientation_Framework_v.1.pdf|Draft 1 framework]] - posted Sept. 14, 2015

Feedback from the community
Please comment on this draft here. Suggestions will be reincorporated into a second draft.

Wayne Mackintosh

 * 1) Copied from message by Wayne Mackintosh through Partners Engagement Group Sept. 14, 2015. "I've read through the framework and I think the team has got the classification of the main target audience about right.
 * 2) Open question: Do we need an "interested person" target audience classification.  I'm thinking of staff members at partner institutions who are not directly involved with the OERu - but may have a "superficial" interest in finding out a little more about the OERu and perhaps following the community conversation on community.oeru.org.  I wouldn't think that an "interested person"  would have a need to visit the wiki or join an active working group.  This information may also be valuable for community volunteers.
 * 3) I'm posting a few comments on the framework here so that there is a public record of feedback using open technologies:
 * 4) Regarding senior admin row: You can also get credit recognised locally by submitting assignments for assessment or transfer credit (which in some institutions is not classified as PLAR.)  I think the brochure is an excellent idea. The OER Foundation has a small capability development grant from Hewlett which aims to fill a capability gap in our marketing and recruitment. Perhaps some of this funding could be allocated to professional development of these promotional materials.
 * 5) Clarification on the DS4OER course - it is an open course which was developed as independent study materials - there is no need to register. All resources are accessible without password access :-).  The structure of DS4OER, which is essentially a collection of "learning challenges", would make it very easy to run individual sessions. I trialled this approach for a face-to-face design sprint we ran at Otago Polytechnic.