Introduction to entrepreneurship/IENT101/Assessment/IENT101 Rubric

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Weighting table
Each task contributes to the calculation of the final grade according to the following proportional weightings.

Task 1: Define entrepreneurship and identify typical characteristics of successful entrepreneurs
Total marks: 25 This task is divided into three sections:

Task 2: Apply techniques to generate new business ideas
Total marks: 15 This task has one section:

Task 3: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your own business idea for a new product or service
Total marks: 25 This task has one section:

Task 4: Identify other market analysis techniques and due-diligence assessment processes appropriate for a start-up business
Total marks: 35 This task is divided into two sections: