OERu/Planning/MVP marketing group

Confirmed members
The OERu minimum viable product (MVP) marketing group comprises marketing and communication professionals from partner institutes offering awards and/or assessment services for the OERu 1st year of study to be launched during 2017. The group is also open to volunteers with marketing expertise.


 * Wayne Mackintosh, Director, OER Foundation
 * Greg Stobb, Director of Digital Advertising and Data Analytics, Thomas Edison State University
 * Lucille Gnanasihamany, Associate Vice-President, Marketing and Communications, Thompson Rivers University
 * Jennifer Read, Director of Brand and Marketing, Thompson Rivers University
 * Diana Skoglund, Director of Communications and Media Relations, Thompson Rivers University
 * Matthew Tarzwell, Web Manager, Thompson Rivers University
 * Lindsey Norris, Digital Marketing Manager, Thompson Rivers University
 * Sarah Ansell, Executive Director, Marketing and Communication, Charles Sturt University
 * Jennifer Galloway, Senior Marketing Manager (Digital Marketing), Charles Sturt University
 * Vern Hume, Director of Brand and Marketing, Athabasca University
 * Erin Hoskins, NZME, New Zealand
 * Helen Nolan, Executive Director (Marketing and Student Attraction), University of Southern Queensland
 * Tatiana Tomljanovic, Media Specialist, Kwantlen Polytechnic University
 * Joanne Saunders, Executive Director, Marketing and Recruitment, Kwantlen Polytechnic University
 * Margaret Antonson. Head of Marketing and Planning, University of the Highlands and Islands

Launch date for OERu 1st year of study

 * We are planning a phased launch of the OERu 1st year of study courses.
 * Launch plan to be finalised at the 6th international meeting of OERu partners.
 * Learning in a digital age (LiDa) will be launched as the first course during phase 1 (we anticipate an 8 week lead-up before the agreed launch date for LiDA101)
 * Phase two will incorporate 3 or 4 courses (to be determined) followed by the remaining phases (courses to be determined)

Aim

 * To develop a marketing strategy for the launch of the 1st year of study to support key OERu partners

Group communication tools

 * Marketing and recruitment list
 * MVP marketing group email list
 * #MVP-marketing channel on Rocket.Chat hosted at chat.oeru.org

Existing marketing collateral for learners

 * Video: OERu - World-class Open Education - (Partner branded versions with local accent sound track can produced. See for example Otago Polytechnic and USQ versions with logo channel bug, own course screenshots and branded award sequence.)
 * Learner rack card - can be branded using partner institution logo.
 * Course poster - can be branded using partner institution logo. Intended for communities and individuals to distribute information about OERu courses.
 * Micro-course poster - - can be branded using partner institution logo. Intended for communities and individuals to distribute information about OERu courses.

Additional resources

 * Draft MarComs guidelines for partners - Needs review and input
 * youtube.com/OERuniversitas - channel (supported through Google for Non-profits program)
 * Google Adwords - USD10,000 per month in kind support through Google's grants for non-profits organisations
 * Mautic marketing automation engine - Can inject partner MarComs collateral into individual course announcement campaigns and general OERu newsletter.
 * Historical record of media announcements

Communication channels

 * OERu newsletter subscribers (Currently 2050 members)
 * WikiEducator.org - can deploy site wide banner announcement (Current Alexa ranking - top 60K most visited website, 80K registered account holders and 6.5 million pages views during 2016)
 * WikiEducator list on Google Groups (1500 subscribers)
 * A number of prominent OERu community leaders have >1000 Twitter followers
 * OERu partner corporate websites

OERu 1st year of study

 * Qualifications:
 * Certificate of General Studies, Thompson Rivers University
 * Certificate of Higher Education Business, University of the Highlands and Islands.
 * List of MVP courses (and links to course specification documents)

Meetings

 * /1st meeting/, NZST (Click on link for local time.)
 * /2nd meeting/, NZST (Click on link for local time.)