Introduction to entrepreneurship/IENT101/Assessment/Overview (OLD)

{{E-tivity title If you are completing this course for formal credit, you need to complete and submit this assessment.
 * heading = Level 5 / 1st year University course assessment
 * summary = Demonstrate your understanding of entrepreneurship
 * time = 3 hours
 * assessment = Required for those undertaking the course for credit.
 * body =

Part A: Learning challenge reflection (15%)
500 words maximum.
 * 1) Select the learning challenge which you consider to be your "best" stating the reason for selecting this challenge in a sentence.
 * 2) Describe the two most important things that you learnt from completing the learning challenge?
 * 3) List three changes you would you make to improve your original version?
 * 4) Explain how each suggested change demonstrates the characteristics of successful entrepreneurship.

Part B: Prepare a report outlining your new small business idea (85%)
The report should contain the following: }}
 * 1) Introduction
 * 2) Idea Generation: With reference to the "Facilitating Creativity and Innovation" article from Saylor (and other articles you have found) describe the process(es) you used for generating your business ideas and rationale for your final idea choice. 500 words maximum.
 * 3) SWOT Analysis: Use 4 box table or headings.
 * 4) Market Research: With reference to Saylor's 10.2 Steps in the Marketing Research Process, briefly describe how you would undertake the first six steps in the process. 1000 words maximum.
 * 5) Conclusions and Recommendations: Outline your conclusions and recommendations for going forward your idea. 250 words maximum.
 * 6) Bibliography

Marking Rubric
Use the rubric below to give yourself an idea of how well you have completed the assessment.

This is the same rubric that will be used to mark your assessment if you choose to be formally assessed.

Part A: Learning challenge reflection (15%)


Part B: Prepare a report outlining your new small business idea (85%)


old rubric
