Intercultural communication teamwork and leadership/CCOM103/Negative and crisis communications/Video signpost: Negative reviews

View video – Redpoint Marketing Consulting’s Responding to Negative Reviews. [5:37 min] Creative Commons Attribution The speaker, Kevin Jordan, discusses business reputation management. Customer reviews posted on the Internet are an increasingly common form of business feedback. Jordan notes that unhappy customers are far more likely to express their views online and offers practical tips to repair or reduce the impact of bad reviews.