Principles of marketing/PMKT101/ Outline


 * Core foundations of successful marketing
 * Startup
 * Start here
 * About
 * Site map
 * Course guide
 * Overview
 * Learning outcome and objectives
 * Syllabus
 * Activities and learning challenges
 * Resources
 * Interactions
 * Course announcements
 * Course feed
 * Learning pathways
 * Orientation
 * Overview
 * OERu platform
 * OERu social network
 * OERu forums
 * Website annotations
 * OERu resource bank
 * Learning journal blog
 * Start - Declare yourself challenge
 * Tasks - Declare yourself challenge
 * Outputs - Declare yourself challenge
 * Marketing products and services
 * Overview
 * What is marketing?
 * Video signpost: 4Ps of the marketing mix
 * Video signpost: How to get your ideas to spread
 * Start - Marketing products challenge
 * Tasks - Marketing products challenge
 * Outputs - Marketing products challenge
 * Quiz
 * Optimizing the marketing mix (the 4Ps)
 * Overview
 * Understanding the marketing mix
 * New and existing products
 * Video signpost: Importance of pricing
 * Price
 * Price the only revenue generator
 * Demand-based pricing
 * Place
 * Audio Signpost: Promotion
 * Start - Marketing mix challenge
 * Tasks - Marketing mix challenge
 * Outputs - Marketing mix challenge
 * Quiz
 * Market segmentation, target markets and product positioning
 * Overview
 * Video Signpost: Segmenting markets
 * Segmenting markets and targeting audiences
 * Targeting
 * Positioning
 * Understanding your audiences
 * Start - Segmenting markets challenge
 * Tasks - Segmenting markets challenge
 * Outputs - Segmenting markets challenge
 * Quiz
 * Assessment
 * Assessment overview
 * Certification and qualification options
 * How to certify participation
 * Certificate in General Studies
 * PMKT101 EduBit assessment tasks
 * PMKT101 EduBit rubric