Principles of marketing/PMKT102/Assessing customer behaviour/Customer behaviour skills challenge tasks


 * 1) Review the Stimulus Resources, including the video and instructions for the hamster wheel standing desk.
 * 2) Learn about the ideal (representative) customer within your target market and/or segmented audience. Who is s/he - a business-to-business (B2B) customer; or business-to-consumer (B2C) customer? Remember the demographic and psychographic information collected in the previous sections. How does s/he make purchase decisions? Is s/he influenced by internal / external factors (i.e., family, peer groups, magazine reviews? Where is s/he likely to purchase this product - online, in-person or through direct sales - or a combination of both.
 * 3) What problem is this product likely to solve, for your target market customers? What motivates them to buy? (Hint: Maslow's Needs Hierarchy.)
 * 4) Where is your customer likely to buy this product? Explain your rationale.
 * 5) What is this customer likely to do, after purchasing this product? (e.g. refer to friends / family; write a positive/negative review; engage with the company on the web / by mail registration, etc.)
 * 6) Respond substantively to at least two of your peers / colleagues who have made blog posts. Look in the Course Feed to find their post.