Principles of marketing/PMKT103/Assessment/PMKT103 Rubric

Weighting table
Each task contributes to the calculation of the final grade according to the following proportional weightings.

Download print version of Assessment description and rubrics for LiDA101 (pdf)

Task 1: Prepare a “Product launch” section for a product
 (Weighting: 70%)

Task 2: Complete a marketing report
(Weighting: 30%)