Principles of marketing/PMKT103/Assessment/PMKT103 Edubit

Download print version of Assessment description and rubrics for LiDA101 (pdf)

You must complete two tasks for this EduBit assessment:

Consult the respective Principles of marketing/PMKT103/Assessment/PMKT103 Rubric before you complete the tasks.

Performance indicators
I can do the following:


 * 1) I can design a marketing plan for a product or service applying marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing.
 * 2) The marketing plan will demonstrate my understanding and contain:  Product branding and distribution channels, Leveraging promotion tools and tactics, The power of digital marketing, Conclusions and recommendations.
 * 3) Prepare a bibliography using the APA reference style.

Evidence to demonstrate competency
I have provided:


 * 1) A paragraph with a brief description of the purpose and objective of the section (approximately 300 words).
 * 2) Clear explanation and justification of proposed product branding, target market(s), distribution channels and the product life cycle (approximately 600 words).
 * 3) Analysis of the advantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle (approximately 600 words).
 * 4) Explanation of the advantages and disadvantages of digital marketing approaches and tools selected throughout the product life cycle (approximately 600 words).
 * 5) Clear and relevant conclusions and actionable recommendations for the product and business (approximately 400 words).

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)).

Performance indicators
I can do the following:


 * 1) Prepare a full marketing report for presentation to a company board of directors.
 * 2) Structure the new report to include these main sections:
 * Title page
 * Executive summary
 * Table of contents
 * Introduction
 * Marketing Mix
 * The 4Ps
 * Segmentation, Targeting and Positioning Strategy
 * Conclusions and Recommendations
 * Marketing research and customer insights
 * Customer behaviour and motivation
 * Customer needs and preferences
 * Value propositions for a product life cycle
 * Conclusions and Recommendations
 * Product launch
 * Product branding and distribution
 * Promotion tools and tactics
 * Digital marketing
 * Conclusions and Recommendations
 * Bibliography

Evidence to demonstrate competency
I have provided:


 * 1) A report with a very professional appearance that will be acceptable for presentation to a board of directors or executive management of the business.
 * 2) A report with all sections of the report flowing together and it reads like one report not a collection of 3 separate reports put together.
 * 3) A Report with clear structure, accurate grammar, spelling and APA referencing.

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)).