Creating effective business presentations/Survey of presentation contexts/Sound bites and quotables

Sound bites can be funny, frightening, hard-hitting, or emotional. Above all, they must be short, sharp, and relevant.

A sound bite (sometimes written as one word, soundbite) is a brief piece of recorded speech, perhaps 5 to 10 seconds in length, which is used in a news reporting context. Sound bites have become increasingly used by politicians, to try and ensure people remember key points from their speech. A good sound bite can be very effective. However, a sound bite can be taken out of context, and may give the wrong impression of what the speaker's full message was.