Introduction to corporate communication/CCOM101/About

CCOM 101: Introduction to corporate communication deals with how the communication process, messages, and audiences are interrelated in business communications.



Course metrics

 * Notional learning hours: 40 hours
 * Duration: 3 weeks, 10 hours per week
 * Assessment: 10 hours??
 * Formal credit option: Yes
 * Course: One of three micro courses for the Open Educational Practice course elective
 * Credential: Associate in Science in Business Administration Degree (TESU) and Certificate in Higher Education (UK)
 * Level: 1st year Bachelor Degree

What's it about?
In this course, you will learn how the communication process, messages, and audiences are interrelated in business communications, and develop skills, habits and strategies that support successful writing in various business communication formats and contexts. You will also learn about differences and similarities between key components of communication in written and oral communication.

This course aims to:
 * Provide students with business communication theories and practical information.
 * Prepare students for processing and communicating information (read, listen, speak, write) effectively in today’s dynamic workplace and global business environment.
 * Help students appreciate how culture influences communication.

What will I learn?
After successful completion of this course you should be able to:


 * Explain why effective communication is important in a corporate environment.
 * Explain how experiences, attitudes, beliefs and values shape people’s perceptions and communication.
 * Apply communication theories and models to real-world communication challenges.
 * Analyze diverse audience perceptions to craft effective business messages.
 * Apply essential writing skills to better communicate with various audiences.
 * Describe the purpose, elements, and formats of common business documents.
 * Apply organizational principles and structural elements in planning outlines.
 * Explain key legal implications of business writing.

What’s involved?
The course will be offered as a micro open online course. You will join an international community of learners interested in gaining introductory knowledge and skills in the area of corporate communications. This is a work-based-learning experience where you will work on your own on a series of learning pathways and challenges designed for independent study.

What prerequisites should I have, if any?
Anyone is free to participate in this course. An internet connection and basic web browsing skills are recommended with the ability to create a blog and microblog account (instructions and self-study tutorials provided.)

Learners aiming to submit assessments for formal academic credit will need to meet the normal university admission requirements of the conferring institution (e.g., language proficiency and school leaving certificates).