Introduction to corporate communication/CCOM101/Effective business writing/Overview and Objectives

Overview

In this pathway, you will explore effective writing in business contexts, and consider similarities and differences between written and oral communication. Successful writing develops from good habits, such as reading, targeted writing practice, critical thinking, and the use of rhetorical and cognate strategies. You will also have opportunities to apply appropriate styles and ethical principles in various business writing contexts to overcome common communication barriers that can challenge your intended message objectives and outcomes.

Learning objectives

On successful completion of this learning pathway, you will be able to:
 * Describe the similarities and differences between written and oral communication.
 * Explain how reading, writing practice, and critical thinking contribute to becoming a good writer.
 * Identify six basic qualities that characterize good business writing.
 * Describe how the rhetorical elements and cognate strategies contribute to good writing.
 * Apply colloquial, casual and formal writing appropriately in different contexts.
 * Describe key language and legal rules that govern business writing.
 * Describe common barriers to written communication and how to overcome them.