Principles of marketing/PMKT103/Digital marketing/Digital marketing skills challenge tasks


 * 1) Review the Stimulus Resources.
 * 2) Explain which digital marketing tools you would use to promote the product, throughout each product life cycle stage -  for the three (3) target markets previously identified.
 * 3) * Recommend various digital marketing tools you would use to promote the product for the three (3) previously identified target markets.
 * 4) * Explain your rationale.
 * 5) Analyze the advantages and disadvantages of Facebook, Twitter and LinkedIn, for each of the three (3) previously identified target markets.
 * 6) *Explain your rationale.
 * 7) Choose  (1) of the three previously identified target markets, and make recommendations for the best digital marketing approaches and tools throughout the product life cycle (PLC).
 * 8) * Market Introduction Stage
 * 9) * Growth Stage
 * 10) * Maturity Stage
 * 11) * Saturation and Decline Stage
 * 12) As a simulation of a real-world situation, explain why you have made these decisions - as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team - accountable for the recommendations you make, grounded in research and experience.


 * Don't forget to use the course tag # in your blog post.
 * Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.