Introduction to corporate communication/CCOM101/Organization and outlines/Overview and Objectives

Overview

In this learning pathway, you will reconsider the rhetorical and cognate strategies in the context of developing oral presentations. You will explore how the nine cognate strategies can be used to better anticipate and meet audience needs, and thus help you create speeches that are more successful. You will also learn how to use organizational structures, principles and outline planning frameworks to build the content of your speeches. Finally, you will learn how to apply various types of transitions that help audiences understand how a speaker’s main ideas are connected.

The Chapter 12 Introduction in your text reviews Chapter 4 concepts and applies them to planning oral presentations.

Learning Objectives

On successful completion of this learning pathway, you will be able to:
 * Describe the three main components of the rhetorical situation.
 * Describe how the nine cognate strategies can be used to create more engaging speeches.
 * Apply essential speech organizing structures, outlines and principles in different speech types and contexts.
 * Apply different types of transitions to connect ideas effectively in speeches.