Principles of marketing/PMKT102/ Outline


 * Marketing research and customer insights
 * Startup
 * Start here
 * About
 * Site map
 * Course guide
 * Overview
 * Learning outcome and objectives
 * Syllabus
 * Activities and learning challenges
 * Resources
 * Interactions
 * Course announcements
 * Course feed
 * Learning pathways
 * Orientation
 * Overview
 * OERu platform
 * OERu social network
 * OERu forums
 * Website annotations
 * OERu resource bank
 * Learning journal blog
 * Start - Declare yourself challenge
 * Tasks - Declare yourself challenge
 * Outputs - Declare yourself challenge
 * Assessing customer behaviour and motivation
 * Overview
 * Video signpost: Customer needs and motivation
 * Consumer behaviour
 * Customer psychology
 * Organizational buyer behaviour
 * Business-to-business versus business-to-consumer markets
 * Strategic customer value
 * Start - Customer behaviour challenge
 * Tasks - Customer behaviour challenge
 * Outputs - Customer behaviour challenge
 * Quiz
 * Researching customer needs and preferences
 * Overview
 * Video signpost: Marketing research
 * Marketing research
 * Information gathering
 * Research questions
 * Start - Researching needs challenge
 * Tasks - Researching needs challenge
 * Outputs - Researching needs challenge
 * Quiz
 * Developing a value proposition for the product life cycle
 * Overview
 * Video signpost: Creating a value proposition
 * Product life cycle
 * The offering
 * Supply chain
 * Start - Value proposition challenge
 * Tasks - Value proposition challenge
 * Outputs - Value proposition challenge
 * Quiz
 * Assessment
 * Assessment overview
 * Certification and qualification options
 * How to certify participation
 * Certificate in General Studies
 * PMKT102 EduBit assessment tasks
 * PMKT102 EduBit rubric