User:Vtaylor/SCORE/marketing

marketing overview

 * biz outline plan
 * market research
 * target market biz model demographics media pref message format

marketing strategy plan channels

 * minimum viable product / service
 * market research identified 2-5 potential markets
 * biz model for each target
 * pick 1-2 to start - marketing funnel
 * investment
 * objectives sales brand awareness
 * how to reach - where how when frequency
 * draft
 * test
 * revise repeat
 * go live
 * track adjust
 * followup

product / service launch
collateral prep
 * message
 * offer
 * call to action
 * format
 * cultural awareness
 * accessibility

prelaunch testing

tracking effectiveness cost per customer

paid advertising

basic expand scale
website
 * plan create analytics
 * seo

in-person
 * markets festivals conferences tradeshows

email campaigns
 * lists signup subscribers

social media
 * format demographic message

informational media outreach
 * video
 * podcast

paid advertising promotion
 * google
 * influencer placement

social media

 * basics messages frequency demographics
 * tools manage schedule track

actual practice
Activity: You have a product that PTAs (and others) can resell as a fundraiser. Many educators and education-related producers, users and buyers are active on Twitter. Lots of activity. Large audience.
 * initial search - Twitter accounts - mostly PTA organizations, fundraising
 * create an account and post information of interest to these folks - fundraising, success stories, retweet good tweets of "influencers", build your following, follow others who are providers or possible clients, use hashtags as appropriate, ...
 * reuse repurpose existing content
 * define success - measurement

What, Why: Free, quick way to start "practicing" some of the marketing techniques - market research, messaging, generating leads, find influencers, ...
 * other products and services available - competition, collaboration, partnering
 * information about potential customers - build prospects contacts list
 * messaging - terminology, style, keywords
 * concerns, interests for target market
 * review revise biz model - value proposition, target audience, channels, partners

Review - analyze revise reiterate
 * what works, what needs work
 * other channels, media - appropriate for target
 * else / too - what where when how
 * now what

learn more...

 * mktg
 * bizdev