Creating effective business presentations/Session 2 Announcement

Dear CCOM 102 participants,

Welcome to Session 2. These instructions are for the to Persuade learning pathway. If you have just joined us, you will find copies of the instructions for the previous sessions in the Announcements section of the CCOM 102 course site. You should have enough time to get up to speed with the basics to commence your learning journey.

Work through the learning materials and activities of this third learning pathway which aims to familiarize you with the principles, functions and organizational structures of persuasive speeches. You will also learn how to present effective, ethical arguments and avoid logical fallacies by keeping an audience-centred focus. Diverse individual and cultural perspectives influence the persuasion process. When we better understand others, we can better predict what they may value and feel in specific situations, and how they may behave. In persuasive speaking, it’s important to express emotion, and appeal to audience emotions, with respect, honesty and integrity to build positive versus exploitive relationships. This learning pathway also introduces you to the elevator pitch, which is a common business presentation expectation.

Reminder: Post your questions using WENotes course feed or the general course forum. Remember to include the url of the page where you are having problems.

We hope you enjoy this session.

Your facilitator(s)