Writing for Business Success/Delivering your message/Principles of Verbal Communication

The need to communicate effectively with your customers will come up again and again.

When people think about 'communication', many often think only of spoken or oral communication. We've already seen that communication is much broader than that, and also includes written communication and visual communication (for example, with the use of images, icons, emoji and so on).

Communication can also be divided into verbal communication and non-verbal communication. Verbal communication is about language or how we use words, both spoken and written, while non-verbal communication is about communication that occurs through other means, including gestures, body language, and silence. In this learning pathway, we focus on verbal communication.