Introduction to corporate communication/CCOM101/Understanding your audience/Overview and Objectives

Overview

In this pathway, you will discover how your self-awareness and how others view you influence your effectiveness as a communicator. Audience analysis is also a vital part of crafting messages because the way that people select, organize, and interpret words and ideas can results in preconceived notions and biasesindividual differences. You will learn how to analyze yourself and your audiences to maximize how you develop and distribute information.

Learning Objectives

On successful completion of this learning pathway, you will be able to:
 * Describe how experiences, attitudes, beliefs and values contribute to self-concept.
 * Explain the nature and influence of selective perception.
 * Describe the Gestalt principles of organization.
 * Explain how interpretation influences perception.
 * Describe three ways to better understand and communicate with your audiences.
 * Describe essential active listening and reading skills.