Principles of marketing/PMKT101/Optimizing the Marketing Mix/Place

Thinking of the market as a place - "the marketplace" - is a common practice of the general public. Such locations do exist as geographical areas within which trading occurs. In this context, we can think of world markets, international markets, American markets, regions, states, cities, and parts of cities. A shopping center, a block, a portion of a block, and even the site of a single retail store can be called a market.

The fourth P is Place.