OERu/OERu 15.10 Meeting/Group 3 Promoting effective collaboration


 * Discussion to include marketing

Attending: Denzil Todd Catherine Kirk Tony Marc Irwin (reporter)

Marketing?

 * What's been happening? Not much, organic - goal has been 50 partners for viability
 * We know who our students are but not others
 * Need gate to plate model
 * 2 levels of marketing, one to the institution, other for OERu
 * Institution has to understand the purpose
 * Could use simple infographic or perhaps animated videos
 * How does this fit into institutional branding?
 * Using implementation team for informal marketing

Collaboration

 * Has not been a lot of this in course development
 * Low (perceived) cost of not collaborating
 * How to engage with partners based on interests? - worked mainly on the individual level
 * Introduce collaboration encouragements at course proposal level - skill-trading economy
 * Also think of students as collaborators
 * Issue calls among the partners
 * Start earlier - what is the need?
 * Increases quality - harness the power of the network
 * Collaboration - some standardization vs individual institutional practices?
 * Research collaborations