Introduction to entrepreneurship/IENT102/Assessment/Edubit

Download print version of [[media:Assessment description and rubrics for IENT102.pdf|Assessment Description and Rubrics for IENT102]] (pdf)

You must complete two tasks for this Edubit assessment:

Consult the assessment rubric before you complete the tasks.

Performance indicators
You must demonstrate that you can:


 * 1) Prepare a business plan for a start-up business.

Evidence to demonstrate competency
You will need to provide:

A business plan for the first year of your business (or your next year in business for existing start-ups). Your plan must include the following sections:

1.1 Executive Summary, including:


 * An outline of your business idea
 * Objectives
 * Mission statement
 * Keys to success of your business, including your USP (Unique Selling Point) - why will customers choose your product or service?
 * Key points from your plan

(350-400 words for this section)

1.2 Company Information, including:
 * Your chosen legal form of business, and the rationale for this choice
 * Ownership details
 * Location

(Around 150 words for this section)

1.3 Product/Service, including:
 * Description
 * Resources required to produce your product (e.g. raw materials/components), or to provide your service, including an outline of any equipment and/or building premises needed
 * Actual or planned prototyping

(350-400 words for this section)

1.4 Strategy and Implementation, including:
 * Key target dates and milestones
 * Marketing strategy, including company’s slogan/tagline/strapline (Refer back to IENT 101 to help you)
 * Sales strategy (e.g. where/when will you sell your product/offer your service?)
 * Pricing options
 * Competitive advantage
 * Strategic partnerships and alliances, including use of professional advisers and mentors
 * Legal, ethical, and/or moral considerations (e.g.copyright, sustainability, fair business practices…), and the implications of these for your business

(550-600 words for this section)

1.5 Human Resources Plan, including:
 * Key personnel
 * Staffing plan, with rationale

(150-200 words for this section)

(Please note: In a professional Business Plan, you would normally be expected to include details of your market analysis and financial analysis. For the purposes of this assessment, however, these are not required, as they are not part of this course).

Performance indicators
You must demonstrate that you can:


 * 1) Prepare a business presentation based on your business plan.

Evidence to demonstrate competency
You will need to provide:

A slide deck for a presentation of your business plan (from Task 1) to a potential mentor
 * Your slide deck should include 10-12 slides
 * You need to decide on the visual design, structure, and content of your presentation - remember to refer to the marking rubric as a guide
 * You should also include the source of any images you use on each slide (use open source images e.g. from Wikimedia or ensure you have permission to use the image(s))