OERu/Planning/OERu marketing communications and partner engagement

Aims
The OERu Marketing, communications and partner engagement working group focuses on OERu community building, communications and support for new OERu partners, learners and staff joining the OERu family.

Group communications

 * Group email list on groups.oeru.org
 * Chat forum on chat.oeru.org (Monitored mainly by OERF staff during daylight hours in New Zealand)

Marketing

 * #oerumarketing channel on groups.oeru.org
 * Kanban board for Marketing, communications and fund development project.

OERu community

 * Project wide OERu community group

Project team

 * Irwin DeVries, TRU Co-convenor CA
 * David Porter, BCIT Co-onvenor CA
 * Gail Morong, TRU CA
 * Kelly Warnock, TRU CA
 * Wayne Mackintosh, OER Foundation NZ
 * Farhad Dastur, KPU, CA
 * Sarah Lambert, UOW, AU
 * Nadia Abougoush, Portage College CA
 * Lenora Lemay, Portage College CA
 * David Gibson, Curtin AU
 * Catherine Clark, Curtin AU
 * Vanessa Chang, Curtin AU
 * Veronique Olin, Otago Polytechnic NZ
 * Linda Ward, CSU, AU
 * Todd Mundle, KPU, CA

Marketing and communications consultants

 * Jason Finnerty, Brandscaping
 * Helen Baxter, Mohawk media
 * Dan Mills, Mohawk media.

Record of meetings

 * 1) /15.08 Meeting of the Partner Engagement working group/ (27 August 2015, 4-5pm Pacfic).

Video meetings

 * 1) /16.05 Video production meeting/ (11 May 2016, 13:00, NZST)

2016 KPIs
(This table is extracted from the 2016 master KPI table)

Active tasks

 * 1) Getting started with OERu - Induction course development (to be delivered to individual institutional member groups)
 * 2) Determine target audiences for OERu orientation framework

Marketing, communications and fund development project

 * 1) Marketing project brief
 * 2) Creative brief (Brandscaping.ca)
 * 3) Marketing project plan (Brandscaping.ca)

{| align="left" style="margin: 8px; white-space: normal;" class="tws collapsible collapsed" !Active marketing project activities

Business Canvas Model

 * 1) OERu Business Canvas Model
 * 2) Cover letter
 * 3) PDF

Printable Brochure

 * 1) 7 Things You Need to Know about OERu

Web Content

 * 1) Updated banners - Please provide feedback
 * 2) email capture for all pages
 * 3) case studies
 * 4) 7 things you need to know about OERu

Partner Package

 * 1) ID process of integrating new partner into OERu (media release, blog article, social media)

eMail Marketing Campaign

 * 1) Mautic.org - open source email platform
 * 2) Drip Campaign
 * 3) Letter of introduction
 * 4) Follow-up #1 - Benefits
 * 5) Follow-up #2 - Call to Action
 * 6) Share info about OER - acknowledge that they're perhaps not ready for OERu
 * 7) Final outreach - advising that no further communications unless they initiate action

Quarterly Newsletter

 * 1) quarterly update to share OERu activities with current and prospective partners

Case Studies

 * 1) William and Flora Hewlett Foundation support - featuring TJ Bliss
 * 2) Creation of an OERu course - LiDA
 * 3) TBD

Social Media

 * 1) Consistent visuals across each platform
 * 2) Unique content promoting active OERu partners

Marketing Support for OERu Partners

 * 1) Recommendations to support cross-promotion of OERu and partner institutions. To be shared with partners' communication teams

Video project

 * 1) 1st set of animatics - Please provide feedback online - instructions provided on the wiki page.


 * }

Group history

 * 1) This group was first established as the Partners Manual group flowing from the 2013 OERu partners meeting in Kamloops.
 * 2) The group was expanded in 2015 as recommended by 3rd Meeting of Partners Incorporating OERu partner's course development manual activities but expanding focus to help promote partner engagement.
 * 3) As of April 2016, the OERuMC recommended the inclusion of the marketing and communications group as part of the process to rationalise and consolidate activities during the OERu MVP year.