Principles of marketing/PMKT103/Leveraging promotion tools/Promotion tools skills challenge tasks


 * 1) Review the Stimulus Resources.
 * 2) Explain which marketing communications and promotional tools you would use to promote the product, throughout each product life cycle stage -  for the three (3) target markets previously identified.
 * 3) * Recommend various marketing communications and promotion techniques you would use to promote the product to the previously identified three (3) target markets.
 * 4) * Explain your rationale.
 * 5) Analyze the advantages and disadvantages of your preferred marketing communications and promotion techniques, for each of the three (3) target markets.
 * 6) * Explain your rationale.
 * 7) Choose  (1) of the three target markets, and make recommendations for the best distribution channels throughout the product life cycle (PLC).
 * 8) * Market Introduction Stage
 * 9) * Growth Stage
 * 10) * Maturity Stage
 * 11) * Saturation and Decline Stage
 * 12) As a simulation of a real-world situation, explain why you have made these decisions - as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team - accountable for the recommendations you make, grounded in research and experience.


 * Don't forget to use the course tag # in your blog post.
 * Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.