Principles of marketing/PMKT103/Digital marketing/Required reading 3

When you talk about social, people think Facebook and Twitter.

They are certainly platforms that enable social but it’s so much broader than this!

Social technology can (and should be) found across an entire organization – marketing, sales, customer service, HR and many other departments.

Social technology is technology that facilitates a conversation with your target audience (employees, customers, partners) through digital channels.