Introduction to corporate communication/CCOM101/Business writing in action/Overview and Objectives

Overview

In this learning pathway, you will survey the most common written communication formats that represent you and your business. Business communication in written form requires skill and tact. From text messages to memos, letters, business proposals, press releases, reports and sales messages, how you represent yourself and your business in writing is important. You will learn about the different content, design, uses, and social customs included in each format and the functions they perform in crafting messages that have specific goals tailored to influence specific audiences. Choosing the proper business communication format communicates professionalism. The goal is to apply the ‘3 Cs’ to everything you write: clear, concise, and compelling.

Learning objectives

On successful completion of this learning pathway, you will be able to:


 * Describe effective uses of text message and emails in business communications.
 * Examine the purposes, formats and effective strategies for business memos, letters, proposals, reports and sales messages.
 * Describe the different features, advantages and disadvantages of functional, reverse chronological, combination, targeted and scannable résumé types.