Intercultural communication teamwork and leadership/CCOM103/Negative and crisis communications/Press releases and conferences/Applied skills

Apply – Use your favourite search engine to find out about writing an effective press release. The press release format is fairly standard, and well-described in many online resources, such as: How to Write a Press Release, How to Write a Press Release Guide and Sample, and Press Release Format Guidelines. As you read, consider these focus questions: [Est. 15 minutes] What elements should be present in a press release? How should a press release be formatted? How do you determine the key message(s) you want to convey?

Next, take ten minutes to review the preceding press release example, or one you choose, and answer these questions: [Est. 10 min.] What is the headline? What are the key messages? How effective is the communication of the key messages to readers?