Principles of marketing/links/LCIntro
A distinctive feature of this course is the inclusion of a number of "hands on" and "learn-by-doing" learning challenges.
The learning challenges are designed to provide an opportunity for you to apply your knowledge and develop your skills in preparation for successful completion of the course outcomes. The learning challenges are optional for learners participating for self-interest but are valuable for consolidating and applying your learning. Learners share their experiences by posting on their course blogs.