Principles of marketing/PMKT101/Session3
Welcome to Session 3 of the syllabus on Segmenting markets and target audiences. These instructions are for your independent study before the course starts. If you have just joined us, you will find copies of the instructions for the previous sessions on the course site.
This is the last of the 3 sessions - you are nearly there.
INSTRUCTIONS FOR THIS SESSION
Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. University of Southern California
As always if you can help a fellow student by answering a question in the forum please do. Students are based anywhere in the world and facilitators are often not in the same time zone.
I hope you have enjoyed learning with the OERu. For those undertaking the assessment for formal credit there will be one more email with instructions on this.