Principles of marketing/PMKT101/Session0

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Dear student

Welcome to the first micro-course in the Principles of Marketing series.

PMKT101 Core Foundations of Successful Marketing is hosted at the OERu. The OERu envisions a world where all learners will have more affordable access to higher education.

In this course you'll learn the basics of undertaking marketing in today's environment.

These instructions are for: independent study before the course starts.


During this introductory session you will familiarise yourself with the PMKT101 course site and meet the course facilitators. You will also establish your personal learning environment.

Course site: (bookmark this page).

Please share the gift of knowledge and help us by completing the optional New Participant Survey. This information will be used to assist the OERu with the future design of free courses with pathways to achieving credible credentials.




The OERu is a charitable collaboration of international institutions committed to widening access to more affordable education opportunities for all. For more information about the OERu, please view our promotional video on Youtube.

This is the pilot offering of the course. We are trialling a few new technologies and you may encounter a few teething problems. We thank you in advance for your understanding and feedback to help us improve our open technologies. Thank you in advance for your understanding and gift of time to help us improve.

The OERu international network will be launching a free first year of study early in the new year leading to two exit awards. Creating Sustainable Futures is one of the courses that will be offered as part of the 1st year of study. Your participation in this course will help us refine our technologies to provide free learning opportunities based entirely on Open Educational Resources (OER) and open source software with pathways to achieving formal academic credit towards recognised credentials.

Learners participating in this pilot course for formal credit (optional), will still be able to prepare assessments for transcript credit from Otago Polytechnic on a fee for service basis.

Welcome aboard and we look forward to seeing you online!

Your facilitator

Randy Fisher