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1.4: Marketing Mix:


Marketing Resources: Link to a BBC revision guide for the marketing mix which is great for the students to use, as it has the key terms high lighted and if you put your mouse over them then it brings up the definitions. http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketingmixrev1.shtml

BIC(the pens) case study on the product life cycle and promotional activity. It is again UK based but no mention of the UK in the case study just what they did at each stage of the life cycle product wise. These pens are available in the UK http://www.thetimes100.co.uk/case_study.php?cID=52&csID=178&pID=5