Travel and Tourism Research and Work Based Project/Activities/Work based Research Project


 * [[Image:231364920_ee7b1e4375.jpg|thumb|400px|right|Study]]

Objectives
1. Analyse the operation of a specific organisation in tourism industry

2. Analyse the context in which the organisation operates

3. Reflect on the personal and professional skills required to work successfully in the organisation

4. Research an aspect of the organisation

Activity
Case study and presentation (a summary of your casestudy)

Task
These are the criteria you must cover in your case study and the grade you will be marked against:

1. Analyse the operation of a specific tourism organisation:


 * The goals, core business and organisational structure of the organisation are described
 * The key process of the business are presented - this can be done by using flow charts
 * Relationship management practices, more specifically marketing and customer service are described
 * Facilities, resources, training, equipment and the maintenance of these are described

2. Analyse the context in which the organisation operates:


 * Key competitors offering similar services are briefly described
 * Points of differentiation are identified
 * Specific issues affecting the vulnerabiity of the organisation in a competitive market are identified
 * including global/national trends, legislation, health and safety issues, seasonal changes, quality issues (SWOT)


 * The cultural environment of the organisation is described (from a customer perspective)

3. Reflect on the personal and professional skills required to work successfully in the organisation


 * The tasks of two specific roles in the organisation are catergorised in terms of the personal and professional skills required
 * Your own strengths and improvement needs are evaluated in relation to the skills identified
 * Own role (temporary) in organisation is evaluated in relation to standards and requirements of the organsiation (evaluation by employer part of this)

4. Research one aspect of the organisation (your topic choice)


 * One of the products, services or processes of the organisation, or issues faced by the organisation is described
 * History of the development of the product or service or process or issue is presented
 * Any available data about impacts, profitability, satisfaction, effectiveness of chosen topic is collected
 * Recommendations for improvement, resolution or potential interventions are provided

Supporting Resources

 * Previous study on Diploma of Applied Travel and Tourism
 * Organisation where you are working
 * Internet
 * Library