The eight primary values all customers crave


 * 1) Performability
 * 2) * Will the product perform the way i expect?
 * 3) Affordability
 * 4) * Will it be within my cost expectation
 * 5) Featurability
 * 6) * Will it have features that provide me added benefits
 * 7) Deliverability
 * 8) * Will it be ready when I want it?
 * 9) Useability
 * 10) * Can I quickly learn how to use it?
 * 11) Maintainability
 * 12) * How easy will it be for me to keep in service?
 * 13) Durability
 * 14) * Is it robust enough to withstand the abuse myself & others give it?
 * 15) Imageability
 * 16) * Will it convey the image of quality & prestige I desire?