User:Randyfisher/TORs/Marketing

Strategic and Operational Planning

 * Audience - Government
 * Demographic - Director level, or chief / manager -
 * Challenges
 * work to be done; new change from natural state of people
 * engagement, and change / management
 * leadership (or lack of leadership)
 * toolkits, workshop, ongoing consulting and coaching - that will help new leaders become more effective over time
 * strong leaders, leadership behaviours
 * legacy info
 * market/customer focus - win people over, future solution

Three Bubbles

 * 1) Client need / challenge - 'pain' - what keeps people awake - how do you keep on their agenda (Top 3 Things)
 * 2) Our Solution - our compelling, sustainable challenge
 * 3) Why Us