User:Vtaylor/Generation Ageless

J. Walker Smith, President of Yankelovich reveals new data and highlights from his book "Generation Ageless"

http://e2ma.net/go/1340665364/1219363/44571993/goto:http://www.focalystforum.com
 * 1) P&G discusses a new innovation model for the aging consumer


 * 1) Futurist Andrew Zolli speaks to the future of healthcare - Healthscape 2030


 * 1) McKinsey discusses best practices on positioning products


 * 1) J. Walker Smith, President of Yankelovich reveals new data and highlights from his book "Generation Ageless"


 * 1) Johnson & Johnson discusses reaching today's 50 million family caregivers


 * 1) Fidelity and Ameriprise reveal how they have tapped into the emotional purchasing drivers of Boomers as they approach retirement


 * 1) Microsoft and Google show why community building and gaming is so popular among Boomers


 * 1) GE shares why its ecomagination platform appeals to Boomers' quest for meaning and desire to buy from companies who make the world a better, cleaner place.