User:Aditiranjan/glossary

 Technical Terms of Business Studies

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 * Advertising
 * Promotional activities for making people aware of   products   and    services    without  direct contact with the people concerned.


 * Advertising Copy
 * The written text of an advertisement including the subject matter of  the  message, slogan, presentation, pictures  and illustrations taking together.
 * The written text of an advertisement including the subject matter of  the  message, slogan, presentation, pictures  and illustrations taking together.

•	A short-term loan granted by a bank.
 * Advance
 * •      Amount paid by a customer as part of his  dues payable in future.
 * •      Amount paid by a customer as part of his  dues payable in future.


 *  Agmark
 * Logo on certain agricultural product indicating that the quality conforms to the standard prescribed by the Agricultural Marketing Department of the Government of India.
 * Logo on certain agricultural product indicating that the quality conforms to the standard prescribed by the Agricultural Marketing Department of the Government of India.


 * Authority
 * Right to command by virtue of the position or rank of a person in an organisation.
 * Right to command by virtue of the position or rank of a person in an organisation.


 * Bank Draft
 * A document/instrument issued by a bank on its branch office for a specified amount payable to the person in  whose  favour  it   is  drawn.  It is issued to the person who deposits a specific amount  in  the  bank  along  with  the draft commission.
 * A document/instrument issued by a bank on its branch office for a specified amount payable to the person in  whose  favour  it   is  drawn.  It is issued to the person who deposits a specific amount  in  the  bank  along  with  the draft commission.


 * Bank Rate
 * Rate of interest charged by Central Bank (RBI) for financial assistance made available to other banks.
 * Rate of interest charged by Central Bank (RBI) for financial assistance made available to other banks.