Value Proposition/CIOs

What is their pain...what keeps them awake at night?

 * competition
 * technology not keeping pace with industry
 * regulation
 * emerging trends
 * "How do I create the next thing that I need to have?"

How to Achieve the Goals of...
(especially when the market is tanking)


 * increase recognition of my company / organization (for....?)
 * making sure my company is seen in a positive light
 * efficiency
 * timeliness
 * scaling up

What is of value to them?

 * analytics
 * measurement (real-time) what is happening
 * Case Studies (Internal Use Cases
 * show the evolution of an in initiative, as it starts as an idea, brings in partners, expands as a product and new marketplace as it grows across the globe
 * as it expands Thought Leadership
 * explains: "how am I going to know it's going to make my company / organization bigger, better, faster, richer, smarter".

Getting the Message Out

 * attending events to demonstrate the 'business case' - the 'why'

Links, Resources

 * Guide to Successful IT Projects, Treasury Board Secretariat (Canada)