Exploring Tourism/Resources/Lesson Plans/Lesson Plan 7

=Diploma in Applied Travel and Tourism=

Course Name: Exploring Tourism

Course Code: TT520001

Lecture Delivery Plan:
Aim: Gain understanding of positioning/target market

Lecture Delivery Plan:
1. Look at Millbrook activity - Marketing mix

Go through Wiki look at Marketing strategies (slideshow) then Wanaka video (Mint chicks). Carry on through positioning, asking for examples:

Destination Marketing slideshow

Bollywood - promotion for Shotover Canyon Swing and Nomad Safaris

Ziptrek

2. Looking at positioning/marketing strategies


 * Hanmer Springs

Start on positioning research/analysis - refers to how the product fits into the market, what its image is or will be, and who is likely to buy it.

a. Form groups and start answering the following questions:


 * Who are the visitors to Hanmer Springs (provide evidence)
 * Who are the future visitors likely to be?
 * Why would they go to Hanmer Springs?
 * What will they do (name tourism products generally eg. biking)

b. How is the destination perceived by the market?


 * What are the products and services associated with the resort
 * Carry out a SWOT for Hanmer - concentrate on opportunities and threats from the external environment
 * provide some statistical data around the growth of the resort

c. Branding/marketing


 * do you think the branding is effective - why? why not?
 * how is the area promoted?

4. Report back

Supporting Resources

 * Hanmer Springs