Exploring Tourism/Activities/Destination Campaign

Objectives
Identifying what makes a successful destination marketing campaign

Activity
Comparing and contrasting destination marketing campaigns

Task
You are to choose two regional tourism orgaisations (RTO's) and compare and contrast their current marketing campaigns.


 * To compare - you should look at how each markets' their destination and which if any seems to be more effective and why

Advantages and disadvantages
 * similarieties


 * To contrast

Use the reading resource below to provide your benchmark for this exercise.

Supporting Resources

 * Sticking with a campaign?