Zamim/develping a marketing plan/strategy development

Strategy development
A strategy is a method used to achieve an objective. A number of strategies need to be generated before choosing the best one. Many factors need to be taken into consideration before choosing a particular strategy including the following:
 * availability of resources i.e financial, human resources, technology etc.
 * the likely reaction of competitors
 * acceptability of strategy to customers
 * acceptability of strategy to shareholders and other stakeholders

some of the strategies that are commonly used are:
 * 1) Market Penetration strategy
 * 2) Market development strategy
 * 3) Product development strategy
 * 4) Diversification strategy
 * 5) Cost leadership strategy
 * 6) Differentiation strategy
 * 7) Focus strategy