Exploring Tourism/Activities/Marketing Milford

Objectives
Learning Objective (4) - The role of destination marketing

Activity
Marketing for Milford

Task
1. Identify and list the 4P's of marketing; product, price, place and promotion for Milford Sound (put into a matrix) now add the extra 3P's - Process, People Physical Evidence and provide examples under each heading.

2. Positioning - how the product/destination fits into the market, what its image is, or could be, and who is likely to buy or experience it. Is Milford a "market leader, challenger, or follower? What does it have the potential to be. Carry out a SWOT for the destination, while also considering what other regional competition the destination may be facing.

3. Who visits Milford Sound - key target markets (provide statistics). Are there other potential target markets which potentially could be attracted to Milford? Name and describe them and how you would go about attracting them.

4. Promotion - report on how Destination Fiordland markets Milford Sound and then offer suggestions on alternative or complimentary ways to do this - provide examples of promotions, which you think could work well for this RTO, from other RTO's (include links) and explain why you think this.


 * (word count 1000 approx)

All work must be correctly referenced and due in the assessment box by Tuesday, June 12 at 3pm

Supporting Resources

 * Destination Fiordland


 * Great Sights Tours


 * Real Journeys


 * Milford Sound