Exploring Tourism/Resources/Lesson Plans/Lesson Plan 6

=Diploma in Applied Travel and Tourism=

Course Name: Exploring Tourism

Course Code: TT520001

Lesson Plan
Aim: 4P's of marketing - in particular the tourism product

Lecture Delivery Plan:
1. Go to Wiki - go through links (Tourism NZ 100% Pure campagin) remember we are still looking at the marketing of a destination (NZ). Tourism NZ markets NZ to the rest of the world - but is also involved with regional marketing.


 * Dunedin Unforgetabble


 * Why is this important? - standardisation (hetorgeinty)

Go through slideshow the next link is Millbrook activity

2. Look at a tourist product (singular) - reminding students that a tourist destination is the sum of its tourism products


 * Hotel using the marketing mix grid (4P's) - Novotel Wellington

Product : Novotel room (brand and all its promises), star rating (quality), in heart of city (location) has a range of rooms available, wi fi, babysitting, restaurant, gym, parking (features)

Price: special promotions/hot deals (discounts), list price, booking.com (commission), restaurant (extras), city tax (not in NZ), bed tax (not in NZ) silly surcharges

Place: location, website (method of distribution), power of the Accor brand, booking.com, travel agents (distribution channels)

Promotion: loyalty scheme through Accor Chain, website, Print Media

People: staff training (chain hotels) - visitors; business, weekenders (hotel weekend specials)

Process: Trip Advisor, competitors trip advisor

Physical evidence: signage (brand), website

3. Activity: Millbrook