Sales and Marketing/Activities/The Tourism Product

Objectives
Looking at aspects of the tourism product

Activity
Describing the product from the associated reading - Kauai, Discovered (in Supporting Resources). Watch the youtube video for your own self interest it offers another aspect of island life.

Task
Look at the reading and visit each of the websites listed. Explain how the product is made up eg. tangible (physical item for sale) and the intangible (non-physical aspects). Describe how, why or if you think the product has been made to look more attractive to the client/consumer.

Supporting Resources

 * Reading: Kauai, Discovered - Travel+Leisure, January-February 2008


 * http://uk.youtube.com/watch?v=0EAe1s3vi_A - Discover Kauai