Sales and Marketing/Activities/TALC

Objectives
Understand, describe and explain in a written form

Activity
Understanding the phases within the Tourist Area Life Cycle

Task
Choose a tourist destination in New Zealand


 * Mark the destination on the TALC model (print it from the slideshare) in the place which best describes its present phase.

Task 2

In a short essay


 * identify and explain why you placed the destination in that particular phase - you must justify your decision


 * provide some examples of how marketing strategies and techniques would help the destination retain, move on or reestablish its place and explain why/how you would use them
 * SWOT - strengths, weaknesses, opportunities and threats
 * 4P's of marketing - how can the use of these help with the destination phase

Instructions for essay:


 * it should be at least one A4 sheet
 * it should be single spaced with clear use of paragraphs
 * make sure it has a heading and your name on it
 * you must reference your resources
 * attach the two tasks together, with a cover sheet and hand in

Supporting Resources

 * http://docs.google.com/Present?docid=dg6fsk9v_86dn3x94hr
 * Reading: Resorts Go Up...Resorts go down - (I:/student)
 * http://www.slideshare.net/hillarypjenkins/marketing-tourism-presentation
 * http://en.wikipedia.org/wiki/SWOT_analysis