Sales and Marketing/Activities/Customer Motivation

Objectives
US 12009, Version 2, Level 4, Credit 5 - Element 1, PC 1.1

Activity
What motivates clients to buy

Task
Below are four motivators for buying:


 * personal


 * social


 * rational


 * emotional

Write a paragraph describing each of these motivators and provide at least five different examples for each.

Supporting Resources

 * http://www.customermagazine.co.uk/resources/August+Capsule.pdf - Understanding the customers motivation to buy
 * http://en.wikipedia.org/wiki/motivation