Zamim/develping a marketing plan/control measures

Control is a very important aspect in any business undertaking. Control may be applied in various ways in an organisation.In management,the following are different types of controls: In order to achieve an effective and well developed marketing plan,controls should be in place, so that organisational goals are closely monitored.
 * 1) Financial controls
 * 2) Marketing controls
 * 3) Budget controls
 * 4) Human resource controls
 * 5) Information systems control