Marketing techniques in a tourism organisation/Activities/PEST

Objective
Completion of a PEST-EL - Political, Economic, Socio-cultural, Technological, Environmental and Legal analysis

Activity
Carry out a PEST analysis for a tour operator

Task
Form two groups and carry out one of the following tasks:

1. Kawarau Rafting in Queenstown who are wanting to diversify and expand their operation - come up with some ideas for diversification and complete a PESTEL analysis for their marketing plan

2. Skyline Luge is thinking about expanding their operation but is unsure whether to go ahead or not. Carry out a PESTEL analysis which may help them set their strategic goals.

Supporting Resources

 * Skyline Luge


 * Kawarau Rafting