Exploring Tourism/Resources/Lesson Plans/Lesson Plan 5

=Diploma in Applied Travel and Tourism=

Course Name: Exploring Tourism

Course Code: TT520001

Lesson Plan
Aim: Wrap Up - by looking at Future Challenges and Responsible Tourism

Lecture Delivery Plan:
Welcome students back- ask how they enjoyed their field trip (highlight from each). Ask each student to relate their fact (blog exercise) - feedback (providing feedback) - they are and I am.

Delivering the vision: put four outcomes from Vision 2015 on board - ask students if they know them

1. Tourism is prosperous and attracts ongoing investment

2. NZ delivers a world class visitor experience

3. Tourism takes a leading role in protecting and enhancing NZ's environment

4. The tourism sector and communities work together for mutual benefit

Focus of the strategy is on "increasing the value of tourism"

How will this be done??

1. Perceptions - Tourism New Zealand markets New Zealand to the world under the brand 100% Pure New Zealand. Imagery from the campaign portrays New Zealand as a land of mountains and forest, with beautiful coastlines, abundant wildlife and stunning natural landscapes. For many of our visitors, this is exactly what they experience when they come here on holiday - 99 per cent of our visitors go home satisfied that New Zealand's environment has met their expectations Campaigns


 * Milford Sound100% Pure

2. Māori have been involved in tourism in New Zealand for more than 100 years, but the last few years have seen a renaissance in the types of Māori tourism products on offer.

From traditional marae and hangi experiences, to more contemporary Māori arts tours or eco-tourism products that integrate Māori beliefs and stories, Māori continue to offer unique, authentic tourism experiences that also help keep their culture alive and improve New Zealand's offering as a tourism destination Maori Tourism

Two values: Kaitiakitanga (guardianship)


 * TNZ Maori Tourism


 * Maori tourism


 * Tikitourmap - lower south island

3. Whale watch - Casestudy - Activity- 20 minutes

4. Challenges ahead Challenges


 * Cloud opening

Value 2 - Manakitanga (hospitality)


 * Feast

Go over assessment requirements