VUSSC/Content/Tourism/Applying Effective Communication Skills/Forms of communication

Forms of Communication
There are many forms of communication which can generally be classified into two (2) major groups. In this unit, the definitions and classifications of these groups are discussed.

We communicate through verbal and non-verbal means. These include

Verbal Communication

Possible Answers: 1.talking face-to-face 2.talking over the telephone

Elements of the Voice

The medium for verbal communication is the voice. The voice can be adjusted according to:

1.	Tone

2.	Articulation

3.	Speed

4.	Volume

Tone

Refers to the manner in which someone speaks. It can be high, medium or low. Each level of tone reflects a certain level of emotion.


 * High Tone

Is used to express anger, authority


 * Medium Tone

Is used in a normal conversation.


 * Low Tone

Is used when reflecting sadness.

Articulation

Refers to the accent of the person; reflected in the way words are pronounced.

Speed

This is the pace at which the words are spoken. It is advised to speak slowly.

Volume Refers to the level at which words are projected.

Non-verbal Communication

Non-verbal communication involves more than what we say with our words. It includes our actions, attitudes, appearance and body language.

By body language: Body language can be very effective but very ambiguous also. It refers to facial expressions, posture and gestures. Different body language has different meanings for different cultures. For example, in some countries it is rude to touch a stranger while you talk to them, but in other countries, touching someone on the arm or shoulder when you talk is friendly. It is important to recognize distance when interacting with clients. For example, By electronic means: Many individuals now use the electronic medium to communicate. For example, CAPITALIZED or bold alphanumeric characters means you are shouting or trying to get attention. By mass media: This refers to sending messages through television or radio used in advertisements or documentaries. By print media: this includes memorandums, letters, flyers, brochures, and posters.