Exploring Tourism/Activities/easyJet

Objectives
To understand strategies of a tourist supply company

Activity
Examine a tourist supply firm

Task
easyJet is a major success story in the airline industry since its inception in 1995. As all tourism relies on transportation as part of its supply chain its important to understand the reliance on the airline industry.

Read the article easyJet's growth as a supply firm and research the following questions.
 * How has easyJet implemented strategies aimed at reducing costs and growing?
 * What is the role of technology in tourism supply?

This activity can be answered in paragraph form.All work is to be referenced.

Supporting Resources
easyJet

easyjet