Sales and Marketing/Activities/Business to Business

Objectives
In a business to business theoretical model one company sells to another company and not to the public. However in practice there are some wholesale companies that sell direct to the public. Business to business interpersonal selling is one of the most important in any industry.

Activity
You are employed by the National Tourism office of Madagascar and you have been commissioned to sell Madagascar as a holiday destination to retail travel agencies.

Task
Read the associated magazine artice (on the I drive) and design a package for travel, accommodation and activities which could be used to promote Madagascar as the new destination to travel to.

Gather the following information:


 * airlines traveling to the destination
 * different types of accommodation for different travellers
 * various activities which could be enjoyed

Support resources

 * Travel + Leisure - Summer 2008 Issue - On a Safari Tour of Madagascar - This article is on the I drive.