Sales and Marketing/Activities

List all activities relating to Sales and Marketing here. The link from the schedule would go directly to the activity sheet once it is listed here.


 * /Example activity sheet/ - Don't edit or delete this sheet. It is an example to guide new ones.


 * /Orientation/


 * /Overview/ - Assessment overview

Selling
 * /Customer Motivation/- Assessment
 * The Tourism Product
 * Different kinds of selling
 * Business to Business
 * The Salesperson - description
 * The Sales Cycle
 * Welcoming a client
 * Determining Customer's Needs - 1
 * Customer's Needs - 2
 * Client interview
 * Effective Sales Presentations
 * Buyers concerns
 * Enhancing the sale
 * Upselling
 * Achieving an agreement
 * Service Excellence
 * Internet Selling
 * Customer Service
 * Greetings
 * /Gift/ - sales transaction including conditions of sale - assessment

Marketing a Destination
 * /Destination/ - Just what is a destination?
 * /Destination differences/ - infrastructure
 * /Four P's/ - P's for product/service and destination
 * /SWOT/
 * /PEST/ - business and destination
 * /TALC/
 * /Competitor Analysis/ - Know your competitors
 * /Branding/
 * /Target Markets/
 * /Segmentation/
 * /Market Research/
 * /Audit/
 * /Selling a destination/ - difference between selling and marketing?
 * /Marketing Tourism Destinations/ - Assessment
 * /Tourism New Zealand/ - Assessment

Business Travel


 * /Corporate Traveller/ - Who is the corporate traveller?
 * /Business Travel/
 * /Itinerary planning/
 * /Organisational Policy/
 * /Travel Funding/
 * /Administrative support/
 * /Research for customer satisfaction/
 * /Travel Request/- initial email - Assessment
 * /Travel Request Acknowledgement/- Assessment
 * /Itinerary Preparation/- Assessment
 * /Itinerary/- Assessment
 * /Itinerary - alteration/- Assessment
 * /Travel Funding-Payment/- Assessment
 * /Evaluation/- Assessment

Accommodation
 * /Introduction/
 * /Accommodation2/ Locate a unique or unusual hotel
 * /Packages/ Design a hotel package
 * /Negotiation/ - Negotiation for corporate rate between travel advisor and hotel
 * /Assessment Information/
 * /Accommodation3/