Tourist Destinations/Activities/Four P's

Objective
Introduce the 4P's of marketing

Activity
Take a tourism product and put it through the marketing mix - Product, Price, Place and Promotion

Task
Apply the 4P's of marketing to the Queenstown resort "Millbrook"

1. In your own words write a paragraph introducing the resort then identify the following:


 * A range of products and services - make sure you name their main product and some prices!


 * Place or means of distribution (points of sale)


 * Promotions

Supporting Resources
Millbrook Resort