Marketing techniques in a tourism organisation/Activities/The four P's

Objective
To introduce students to the 4P's of marketing

Activity
Choose a tourism product and put it through the marketing mix - Product, Price, Place and Promotion

Task
Apply the 4P's of marketing to the Dunedin historic house - Olveston


 * 1) A full description of the product and service
 * 2) The price/s - for the product/service
 * 3) A place or means of distribution (points of sale)
 * 4) Explain how it is presently being promoted - can you think of two more avenues of promotion

Supporting Resources
- The Olveston Experience