Sales and Marketing/Activities/PEST

Objective
Completion of a PEST-E - Political, Economic, Socio-cultural, Technological, Environmental analysis

Activity
Carry out a PEST analysis for a tour operator

Task
You have been contracted to complete a PEST analysis as part of a marketing plan for AJ Hackett Bungy Jumps in Queenstown.

Supporting Resources
- AJ Hackett Bungy