Media Education for the Public

'''Regional Resource Centre, MGM College, Udupi offers an Innovative Certificate Course'''

E-Media Communication(E-Material Development Course for Teaching)
In collaboration with Department of Computer Science, MGM College, Udupi

This syllabus is prepared in view of developing Media Education for the Public, I wanted to introduce  certain  vision  of my  own ideology with  different applied sciences through  e-media communication specially to  motivate  the  education institutions, students, public.

This as a career certificate course  deals in discipline regarding   gets hands on training  in E-media (Multi Media Technology) devises  for Educational and Communications Skill. As a part of study in Multi Media Technology  each student is taught how to make-e-package materials  (Building education materials development) and disseminate in respective fields as applied science. Getting in Multi-Media Technology the students get long term and short term benefits are as follows:

1-Preserving original source materials

2-Cross -reference between text, sound and visual sources 3-Collect information from remote library sources

4-Interact with New educational Programs based on the interactive use of original sources.

5-Disseminate information both locally and international through web sites

Open to discuss these issues

E-Media Communication(E-Material Development Course for Teaching
The certificate program in electronic media technology prepares students to bridge the gap between traditional media production disciplines and the new digital technologies of interactive multimedia, CD-ROM production, World Wide Web sites and digital video.

The program also includes instruction in portfolio development, research skills, e-content development and critical studies in media. Central to the curriculum is the opportunity for students to work on a variety of projects for actual clients, under faculty supervision. These real-world experiences complement regular academic coursework in the program. While many of these experiences are provided in production courses, options also exist for professional internships at local studios and production facilities, individual and group studio projects, and a professional capstone experience in managing the development and execution of a complex media production.

We will specifically cover the following topics: digital imaging, panorama compose, digital video, converting power tools, introduction of typology (fonts) embedding applications, web, audio,(analogue to digital) DVD authoring, and Blog-online teaching, interactive installation.

Aiming to familiarize students, public, with E-media Materials i.e, audio-visual and graphic language, this course deals with the history and nature of class room teaching productions. The course also aims to train students for making effective use of communication programs for rural, agricultural, environmental with special emphasis given on educational issues. It also introduces topics such as plans and survey, the production process, in total the E-technology involved with concept of direction, script writing and designing and  practically whoever involves  in this course  certainly becomes ‘thinking professionals’.

Objectives
At the end of the course the participant will be able to:

To accelerate the employability of students who can understand the nature of the  multimedia industry and who have the managerial skills to progress their careers within that industry;

To create an awareness of the roles that art and design can play within the IT     industry, especially in multimedia. Each student will gain the knowledge of E-Media Material Development as E-Packages for dissemination.

To provide arts, science and commerce graduates with the information management  project management and strategic insight to take leading positions within the emerging multimedia industry.

Plan content and use various information sources for collecting information, creating Database

Write and edit content for the Web in English and Indian languages

Create a plan for a Class-Room production (Options P.U. Course  subjects or Degree  Course subjects)

Create a plan for a website for rural development and ecology issues.

The course focuses on making students understand E-Media technological facets and use them creatively in the production process. The course introduces some basic software’s required for this process.

Out come of the certificate course students gradually  motivates himself  and others  to enhance the  E-media material development and preserve  in  systematic  way, Right now it  is named  as E-Media Mega Data Bank

Condensed/ Abstract syllabus
Introduction (Basic), Thinking Professionals, ethics and Intellectual Copyrights.

Fonts (Regional: transcription) Text material converting to PDF/Graphic Text

Developing Material Means and Ways, online, offline, encyclopedic work, (English-Kannada) Paper Clips, TV-Clips, backup copy, reference copy, preserving and conserving the original (master) materials. Archiving, and its principles

Media, Sound: recording, Web Design: Front Page+ Layout

Video Editing, Imaging: Photoshop and other tools Introduction

Introduction of still Camera and digital, movie or video camera, lighting,   microphone, MP3 recording, Photographic Principles & Lighting (Video operation: Field work-Indoor and outdoor)

Video: Final Editing, DVD: DVD, Imaging: Photoshop Panorama composition

Video: Pinnacle advanced version/ or Final Cut Pro, DVD:: (reverse engine methodology : AVI or MPEG to DV Camera)

Print Layout: In Design, Web Design: Advanced with Slices,2D Animation: Flash

2D Animation: More Flash, Archival Printing, Sound Forge, Cool Edit, Wavelab

Interactivity: Director and Sensors

Interactivity: Max and Sensors

Presentations, (PPT) Flip Albums-Text

3D Animation: Maya, 3D Animation: More Maya

Microsoft producer, Microsoft Works (Home Edition)-includes-Database-Spreadsheet and Reporting.

Front Page Express DVD, Web Design

Scanning, Work with OCR (Optical Character Recognition)-Software, Snag it,

screen capturing, Video Editing

Industrial training (Each students has to work in NGO institutes or industry to have the practical new-technology) Work period -hrs (work allotment as per the instructor/co-ordinator).

Project Work (Depending on the skills of each student-related to applied science)

Syllabus for Three Years

CERTIFICATE COURSE-I YEAR E-Media Communication (Special reference to E- Media Material Development Course for Teaching )

Unit I: Introduction: The Birth of a New Educational and Communications Medium. E-Media devises, Scope of Traditional Materials for Class Room Teaching. Scientific approach  of   E-Media-Material Development  and  E-Value Education System. Global Media Communication, Historical evolution & Development of  E-Media Technology 5hrs. Unit II: Understanding Hardware (Basic) Technology and software applications            Introduction :  E-Media Communication (Multi Media Technology) i.e, Audio, video, Photography (Analogue and Digital Devices) – Digital Technology What is it and why is it Beneficial 5hrs. Unit III: Hands on Training discipline E-media (Multi Media Technology) devises  for Educational and Communications Skill. Each student is taught how to make-e-package materials (Building Education Materials Development)  Possibilities of dissemination in respective fields as applied science. 5hrs.

Unit VI: Introduction  (Basic), Thinking Professionals, Edusat Satellite Program  or broadcasted   materials i.e, TV-clips, online web pages Internet (online, offline) Global surfing etc.																				5hrs Unit:V: Core Considerations in Constructing a Digital Multi Media Archival Library 1-Preserving original source materials 2-Cross -reference between text, sound and visual sources, Archival principals and its Scope.. . . . .. Followed by Theory and Practical  	 		5 hrs

Unit VI: Collect information from remote library sources, review applied science teaching materials. Interact with New educational Programs based on the interactive use of original sources. Digital Storage, Review of Digital storage Thinking Dissemination possibilities. (information both locally and international through       web sites) Ethics and Intellectual Copyrights Intellectual Property Rights, Existing Problems of Property Rights, (Discussion Cyber Crime and Law) Introduction : World intellectual Property Rights and Organization. Sample forms of and Contracts-copyright, archives, author permission etc. Practical: Camera-Moving/panning, use of tripod, details of the frames, clips etc Basic: Web Design: Front Page+ Layout Followed by Theory and Practical			15hrs

Unit VII Introduction of still Camera, (analogue and Digital)  movie or video camera, lighting,   Handling sounds : Microphone, MP3 /Wav recording, Photographic Principles & Lighting Handling Visuals (Video operation: Field work-Indoor and outdoor) Media, Sound: recording, Remixing-practical demonstrations, hands on training. 10 hrs

Unit VIII Fonts (Regional: transcription) Text material converting to PDF/Graphic Text, Diacritical Script using .Developing Material Means and Ways, online, offline, encyclopedic work, (English-Kannada) Paper Clips, TV-Clips, backup copy, reference copy, preserving and conserving the original (master) materials. Archiving, and its principles (analogue to digitization), Building Database. The ways and means :Preparing story board for class room teaching cum editing 10 hrs Unit IX: The evolution of the Internet into a multi-media broadcast network and emerging strategies  MMS, Blog / Youtube technology and Online teaching perspective.. The Challenge of Developing a E-Media Mega Databank.

10hrs Practical:-Case Studies/ or study of the sites : Fieldwork Methodology, Indoor and Out-door in view of teaching materials. Video Materials,: Final Editing,, Imaging: Photoshop Panorama composition –making-E-package in DVD format

Technology Hands on Training -Part-I :- Video: Pinnacle advanced version/ or Final Cut Pro, DVD    (reverse engine methodology : AVI or MPEG to DV Camera) Seminars, quizzes, group study & assignments Computer applications – teaching material software’s

Technology Hands on Training -Part-II :- Ten (10hrs) hours allotted for Outdoor/Indoor  fieldwork under NGO/Industrial institutes according to the instructor guidance.

Project Work.:

1. Preparing a Class room teaching materials under the guidance of staff 2. Presenting an assignment  as paperless presentation is compulsory Theory			70 hrs Practical			70 hrs Internal Assessments (Test & Exams )	10 hrs Total			150 hrs

Books for Reference:

The Copyright Act, 1957 (14 of 1957) along with The Copyright Rules, 1958, International Copyright Order 1999, Specimens of the Author-Publisher, Copyright Agreements. Pub: Universal Law Publishing Co. Pvt Ltd. New Delhi www.unilawbooks.com

http://www.wipo.int/treaties/en/ip/wppt/trtdocs_wo034.html

Guide to world Data Centers: www.wde.rl.ac.uk/wdcmain/guide/gdintro.html Corporate Internet and Corporate Libraries    www.idm.internet.com/ifaq.html

CERTIFICATE  COURSE-II YEAR E-Media Communication (Special reference to E- Media Material Development Course for Teaching )

Unit I: E-Media Material Development Objectives				5hrs

Unit II:   Print Layout: In Design, Web Design: Advanced with Slices,2D Animation: Flash The Challenge of Developing a E-Media Mega Databank. 8hrs

Unit III: 2D Animation: More Flash, Archival Printing, Sound Forge, Cool Edit, Wavelab									5hrs Unit IV:   Interactivity: Director and Sensors   Interactivity: Max and Sensors 					5hrs.

Unit V: Presentations, (PPT) Flip Albums-Text 3D Animation: Maya, 3D Animation: More Maya 			15hrs Unit VI	Computers and Networks: Introduction 	On-line technology and E-learning / Distant Education													 8hrs Unit VII: Front Page Express DVD, Web Design Scanning, Work with OCR (Optical Character Recognition)-Software, Snag it,    screen capturing, Video Editing continued for class room teaching, Using Standard Writing format i.e, Chicago Style (Citing Electronic Sources, Citing Online Sources). The Chicago or Turabian style, sometimes called documentary note or humanities style, (See14th edition of The Chicago Manual of Style (1993) and the 5th edition of Turabian's Manual for Writers (1987 Check with the instructor who assigned your paper to determine whether you need to use notes or whether you can cite sources parenthetically in your text. 8hrs Unit VIII Handling sounds : Microphone, MP3 /Wav recording, Photographic Principles & Lighting Handling Visuals (Video operation: Field work-Indoor and outdoor) Media, Sound: recording, Remixing-practical demonstrations, hands on training. 	Industrial training (Each students has to work in NGO institutes or industry to have the practical new-technology) Work period  Ten Hours (work allotment as per the instructor/co-ordinator). 	 Project Work (Depending on the skills of each student-related to applied science)									16hrs Practical – I	Multi-Media Archival Library Management, editing, Preparing E-Package for class room teaching.(Application tools-audio, video, Photoshop panorama composition) Skit writing for production (in Kannada or English) Titling, super imposition of voice, Effects, transitions etc.

Technology Hands on Training: Video: Pinnacle advanced version/ or Final Cut Pro, DVD:     (reverse engine methodology : AVI or MPEG to DV Camera) ( Seminars, quizzes, group study & assignments) Computer applications - Project Work.: 1. Preparing a Class room teaching materials under the guidance of staff 2. Presenting an assignment  as paperless presentation is compulsory. Theory		70 hrs Practical		70 hrs Internal Assessments (Test & Exams )	10 hrs Total			150 hrs    See: Bibliography

'''CERTIFICATE  COURSE-III  YEAR E-Media Communication'''

(Special reference to E- Media Material Development Course for Teaching )

Unit I : Skit Writing, Reading, (English and Kannada) Corporate Make-up for broadcast, Preparing Sets, Props, design. The Challenge of Developing a E-Media Mega Databank. 12hrs Unit II: Importance of Broadcast Journalism, Editing, Reporting, Classification, Material preparing for Class Room Teaching in Induced context .                                                                                                                           12hrs Unit III: Strategy and Management: Managerial skills- negotiation skills - Meetings- Conferences and exhibitions - administration and accounting. 7hrs Unit IV: Digitization for the next generation, Multi Media Documentation, Preservation, Conservation, maintaining archival copy, presentation copy, backup copy. Reference copy. 9hrs Unit V: Industrial training (Each students has to work in NGO institutes or industry to have the practical new-technology) Work period  ten hours (work allotment as per the instructor/co-ordinator). 10hrs. Unit VI: Time Management, Programmer sheet preparation, building a rapport, documentation through mutli-media device. Editing, and preparing E-Package, e-banking and accounts, Business management Skills (Basic) 5hrs Unit VII: Computer Applications :M S Office, Power Point, Photo flash 5hrs Unit VIII:: Online Teaching equipping the facility and preparing presentations to E-learners. 10 hrs Practical:-

Technology Hands on Training -Part-I :- Handling sounds : Microphone, MP3 /Wav recording, Photographic Principles & Lighting Handling Visuals (Video operation: Field work-Indoor and outdoor) Media, Sound: recording, Remixing-practical demonstrations, hands on training. Video: Pinnacle advanced version/ or Final Cut Pro, DVD    (reverse engine methodology : AVI or MPEG to DV Camera) Seminars, quizzes, group study & assignments Computer applications – teaching material software’s 																					10 hrs  Technology Hands on Training -Part-II :- Ten (10hrs) hours allotted for Outdoor/Indoor  fieldwork under NGO/Industrial institutes according to the instructor guidance. 10 hrs Project Work.: 1. Preparing a Class room teaching materials under the guidance of staff 2. Presenting an assignment  as paperless presentation.

Presenting an assignment as paperless presentation is compulsory

Theory		70 hrs Practical		70 hrs Internal Assessments (Test & Exams )	10 hrs Total			150 hrs

See: Appendix- I and Appendix II

B I B L I O G R A P H Y Books for Archive Anthovy Seger and Shubha  Chaudhuri 2004 “Archives for the  future  (Global Perspectives on Audio visuals  Archives in the 21st Century. Pub: Seagull Books, Callcatta-India

Books for Reference

01-Ann Pederson (Editor in Chief) 1987, “Keeping Archives”, Pub: Australian Society of Archivists Incorporated, Post Box 83, O’Corner Act 2601, Australia.

See Chapter One: : Introducing Archives and the Archival Profession” by Anne-Marie Schwirtlich. P.2

02-Marcia Herndon (University of California at Berkeley) and Norma Mcleod (University of Ottawa), 1983, “Field Manual for Ethnomusicology” Norwood Editors, Norwood, Pa 19074.

Further Reading

Bloom.P.J. High Quality digital audio in the entertainment industry: an overview of achievements and challenges. IEEE. Accost. Speech Signal Process Magazine, 2-2-25(1985) Borwick, John 1989, Sound Recording Practice

Elizabeth Miller and Team, July 1995, Library of Congress World Wide Web Style Guide. (See LC WWW Style Guide)

Gilles St-Laurent, January 1996 (3rd Edition) Oxford University Press. The Care and Handling of Recorded Sound Materials. Pub: Music Division National Library of Canada.

National Library of Australia for details see Website: http://www.nla.gov.au

Wheeler Jim, 1987, Increasing the Life of Your Audio Tapes. Apex Corporation.

BIBLIOGRAPHY Note:To be successful in this course students should use on line  library or  off line library for reference books and specialized texts.

Reference Catalogue:: 'Strategies For The Creation of Multi-Media Archival Libraries' (1996) The Orient Foundation, Bath, Avon England, Seattle, Washington, U.S.A.).

Donald N. Wood, Designing the Effective Message: Critical Thinking and Communi¬cation (Dubuque, IA: Kendall-Hunt, 1989).

Wood, Donald N. Designing the Effective Message: Critical Thinking and Communication. Dubuque, IA: Kendall-Hunt, 1989.

Marsh, Patrick O. Messages That Work: A Guide to Communications Design. Englewood Cliffs, NJ: Educational Technology, 1983.

Diamant, Lincoln. The Broadcast Communications Dictionary, 3rd edition. Westport, CT:

Greenwood, 1989. Ensign, Lynne N., and Robyn E. Knapton. The Complete Dictionary of Television and

Film. Lanham, MD: Madison Books UP A, 1985. McDonald, James R. The Broadcaster's Dictionary. Denver: Wind River, 1987. Weiner, Richard. Webster's New World Dictionary of Media and Communications. NewYork: Prentice-Hall, 1990.

Blakey, Ellen Sue. Learning to Edit: A Workbook for Writers and Editors. Dubuque, IA:

Eddie Bowers, 1988. Stott, Bill. Write to the Point. New York: Columbia University Press, 1991. Yates, Edward D. The Writing Craft, 2nd ed. Raleigh, NC: Contemporary, 1985.

Kessler, Lauren, and Duncan McDonald. The Search: Information Gathering for the MassMedia. Belmont, CA: Wadsworth, 1992. Ward, Jean, and Kathleen A. Hansen. Search Strategies in Mass Communication. White Plains, NY: Longman, 1987 For sound production: Sounds/ Visuals: Reference:

Alten, Stanley R. Audio in Media, 3rd ed. Belmont, CA: Wadsworth, 1990.

Keith, Michael C. Radio Production: The Art and Science. Stoneham, MA: Focal, 1990.

Oringel, Robert S. Audio Control Handbook, 6th ed. Stoneham, MA: Focal, 1989.

Reese, David F., and Lynne S. Gross. Radio Production Work text: Studio and Equipment Stoneham, MA: Focal, 1989.

Thorn, Randy. Audio Craft: An Introduction to the Tools and Techniques of Audio Production, 2nd ed. Washington, DC: National Federation of Community Broadcasters, 1989.

For video production: Anderson, Gary H. Video Editing and Post-Production: A Professional Guide, 2nd ed. White Plains, NY: Knowledge Industry, 1988.

Arthur, Mavis, and James Caruso. Video Editing and Post Production. New York Prentice-Hall, 1992.

Burrows, Thomas D., Donald N. Wood and Lynne S. Gross. Television Production: Dis¬ciplines and Techniques, 5th ed. Dubuque, IA: Brown and Benchmark, 1992.

Compesi, Ron, and Ronald E. Sherriffs. Small Format Television Production, 2nd ed. Needham Heights, MA: Allyn & Bacon, 1990.

VideoMerrill, Joan. Camcorder Video: Shooting and Editing Techniques. New York: Prentice-Hall, 1991.

Millerson, Gerald. The Technique of Television Production, 12th ed. Stoneham, MA: Focal, 1990.

Schihl, Robert J. Single Camera Video Production: From Concept to Edited Master. Stone¬ham, MA: Focal, 1989.

Schneider, Arthur. Electronic Post-Production and Videotape Editing. Stoneham, MA: Fo¬cal, 1989.

Shook, Frederick. Television Field Production and Reporting. White Plains, NY: Long¬man, 1988.

Utz, Peter. Today's Video: Equipment, Setup, and Production, 2nd ed. New York: Prentice-Hall, 1992.

Verna, Tony, and William Bode. Live TV: An Inside Look at Directing and Producing. Stoneham, MA: Focal, 1987.

Yoakam, Richard D., and Charles F. Cremer. ENG: Television News and New Technology, 2nd ed. New York: Random House, 1989.

Zaza, Tony. Audio Design: Sound Recording Techniques for Film and Video. New York: Prentice-Hall, 1991.

Zettl, Herbert. Television Production Handbook, 5th ed. Belmont, CA: Wadsworth, 1992. Cronauer, Adrian. How to Read Copy. Chicago: Bonus, 1990.

O'Donnell, Lewis B., Carl Hausman, and Philip Benoit. Announcing: Broadcast Com¬municating Today, 2nd ed. Belmont, CA: Wadsworth, 1992. Utterback, Ann S., Broadcast Voice Handbook. Chicago: Bonus, 1990.

In View, Midwest Communications Corp., 920 Broadway, New York, NY 10010. Videography, P.S.N. Publications, 2 Park Avenue, Suite 1820, New York, NY 10016. Video Systems, Intertec Publishing Corporation, 9800 Metcalf, Overland Park, KS 66212-2215.

- Appendix-1

Equipment Requirements: Personal Computers Units …. (each five students share one computer Unit) Multi-Media Devises (MMD) a) Audio Devise (AD) (each five students share AD) b) Video Camera  (VC-Unit) (each five students share VC Unit c) Digital Photo Camera and suitable accessories (DPC) (each five students share DPC) d) Lightings, Tripod (10 units) Editing Console supported with PC	two units Editing console of PC unit consist of Digital Audio Converter (external) and Video Box (external) supported with suitable Monitors L.C.D. Projector	One Unit (Class room teaching purpose) Lap-Top Computer: One Unit (for HOD) Internet-facility Software’s

Appendix-II

Computer/Digital Multimedia Equipment: Description	Model	Comment	Price Digital Video-Sony		                         editing Graphics Computer Laptop Computer Scanner	Any 300dpi+	Digitize photos & OCR Laser Printer	600dpi Postscript	For paper/transparencies Cartridge drives		Image storage & transfer Midi synthesizer	Proteus F/X	Computer controlled instruments Midi Drum	Roland drum machine	Drum sounds for Midi music Image software	Photoshop	Paint & Image processing Animation Software	Dpaint V	Paint and 2D animation software Image processing	AdPro 2.5	Batch processing of images

Presentation Software		Integrates sound & graphics

Any	Music composition software

Subtotal:

Total of both categories:

Computer/Digital Multimedia Equipment: Description	Model	Comment	Price Tripods		                    For Video Camera Lights		For In-door shooting Still Cameras Digital Cameras Digital Audio recorders Microphones Microphone cables Subtotal:

Supplies: Of course, there's a need for desks, cables, disks, paper, adaptors, extension cords, videotapes, etc. Also, there's always some small piece of equipment or software that'll be needed. You should figure about   $-           a year on supplies and miscellaneous small items.