Madhulika

Consumer Behaviour
Course Title : Consumer Behaviour : Elective, Marketing Area, level 3 course for the Masters programme


 * Introduction to Consumer Behaviour:Welcome to your elective course on Consumer Behaviour. As your course coordinator for this course, I look forward and invite you to a highly enjoyable ,participative and involving learning experience in a constantly evolving field of study

Consumer Behaviour is one of the required courses in the Marketing Specialisation in your MBA programme. The course aims to build your conceptual understanding of how consumers behave and why they do so and enable you to apply this understanding to marketing decisions.The course introduces the scope and importance of consumer behaviour as a discipline and its centrality to all marketing decisions. The subject area includes but is not limited to Individual and organisational Consumer Behaviour, the decision processes and the determinants of the decision processes. Important models in both individual and organizational behaviour are also addressed. The course will be using lectures and case discussions, group and individual projects and assignments as components. The weightage of class work and final examination is 60:40.

Course requirements and assessment:This course uses the core course on Marketing Management as a prerequisite.Your assignments and class projects are given on this page to enable you to assess your work load right from the very start of the course.You are required to submit a minimum of 3 assignments out of the 4 provided on this page.The submission deadlines are mentioned with each assignment. You are also required to submit all the online quizzes uploaded for this course. There is one quiz scheduled every month and the submission deadline is 20th of that respective month.

In addition to all course resources, you would learn best in this course by keeping a very observant eye on how people around you, including you and members of your family buy, consume and dispose of goods and services

Happy Learning


 * Consumer Behaviour as a Field of Study
 * Consumer Decision Processes
 * Individual determinants of Consumer Behaviour
 * 1) Consumer Motivation
 * 2) Learning and Perception
 * 3) Consumer Attitudes and Attitude Change
 * 4) Personality and lifestyles
 * Group Determinants of Consumer Behaviour
 * 1) Culture and Subcultures
 * 2) Social Class
 * 3) Reference Groups
 * 4) Influence of Family
 * Organisational Buying Behavior
 * The Global Consumer

Marketing management
Course Title : Marketing Management; Core Course Marketring area Level 1 Course in the Marketing Specialisation for the Masters Programme

Course requirements and assessment:This is your first level course on marketing,and has no pre requisites.Your assignments and class projects are given on this page to enable you to assess your work load right from the very start of the course.You are required to submit a minimum of 3 assignments out of the 4 provided on this page.The submission deadlines are mentioned with each assignment. You are also required to submit all the online quizzes uploaded for this course. There is one quiz scheduled every month and the submission deadline is 20th of that respective month.
 * Introduction to Marketing Management:Welcome to your core course on Marketing. As your course coordinator for this course, I invite you to a highly enjoyable and participative  learning experience in the  core area of Marketing, which is aimed at building the foundation for the marketing discipline. This is also the prerequisite course for all courses in the Marketing specialisation as well as a core course for all specialisation streams.The course takes you through the evolution of Marketing as a discipline, the different marketing orientations,the concept of the Marketing mix and all the components of Marketing planning and control

To get the most out of this course, keep your senses attuned to what is happening to the marketing scene in your country, new products appearing on the market, those being phased out, the price wars and competitive strategies of different players,the distribution scenario, the logistics and physical distribution and most of all the consumers

Have Fun


 * Marketing : Evolution and marketing orientations
 * Marketing Environment
 * Marketing Research and Marketing Information Systems
 * Segmentation, Targeting, Positioning: the Foundation of modern Marketing
 * Marketing Mix
 * Product decisions and Strategies
 * Distribution
 * Pricing decisions and strategies
 * Advertising and marketing Communication
 * Marketing Planning
 * Marketing Organisation
 * Marketing Control
 * Electronic and online Marketing
 * Global Marketing
 * Future of Marketing: Emerging Trends