User:Samuelk

Samuel Ayittah
I am Samuel Ayittah currently a lecturer at Koforidua Polytechnic Koforidua Polytechnic in the Marketing Department. I lecture in Marketing Management.

UNIT 1: AN OVERVIEW OF THE MARKETING MANAGEMENT PROCESS
Session 1:  Marketing management concepts Session 2:  Analysing marketing opportunities or growth strategies Session 3:  Managing the marketing effort

UNIT OBJECTIVES
By the end of this unit, you should be able to: •	Explain marketing management •	Analyse marketing opportunities or growth strategies available to marketers •	Describe how to develop and manage the marketing mix (7Ps) •	Explain how to manage the marketing effort