Zamim/develping a marketing plan/objectivesetting

Objective setting
An objective is a quantified statement of what an organization intends to do. Objectives are supposed to meet the 'SMART' criteria meaning that they should be: An example of an objective would be 'to increase market share of product A by 10% in the next 8 months.' Marketing Objectives include the following:
 * Specific
 * Measurable
 * Achievable
 * Realistic
 * Time-bound
 * increasing profits
 * achieving a specific return on investment
 * increasing market share
 * to enhance the image of an organization
 * to reduce costs