Community Media/CCMW/Materials/Community priorities

=Crime and Violence=

Violence in schools

=Parenting=

Teaching Effective Parenting

Programme Design team


 * Social Workers in Parenting
 * Various Parent Configurations
 * Host - a good communicator able to bridge demographics
 * Producer
 * Production Assistant
 * Trained Counsellor

Ideal Listener


 * Parents - All ages, All Stages

Programme Format


 * Two minute spot - Tips
 * Fifteen minute programme - Combination treatment including interview, vox-pop, narration, music
 * Thirty or sixty minutes depending on format

Blending Radio and Media


 * Outside broadcasts and print media
 * Press releases
 * Newsletters and flyers
 * T-Shirts and buttons with slogans

Success Factors
 * Parents listening to the programme.
 * Parents participating in the programme
 * Parents discussing the programme with family, friends and peers
 * Parents implementing practices highlighted on programme

=Farmers=

Farming Livelihoods

Programme Design

Course/ Programme Team


 * Farmers – Developing content


 * Youth Farmers


 * Educators – Developing content, needs assessments


 * Extension officers to develop curriculum for the programme and identify resources needed to develop the programme.


 * Farm owners


 * Versatile host – has knowledge of farming and is in touch with the farming community.

Ideal listener


 * Someone either actively involved in farming or considering farming as livelihood choice.


 * Male and Female


 * 14 and up

Format and Content:


 * Outside Broadcast – Highlight best practices and success stories (field techniques, strategies), Radio field trips (group discussions in the field), Farm Expos.


 * Talkshow, in house round table discussions – Interactive call in programme (using experts in policy, finance etc… )


 * Radio/ Docu-Drama to attack myths and stigma associated with farming (young people)


 * Monthly Farming Bulletins (Farming Calendar, do’s and don’ts etc. . . )

Blending Radio and Media


 * Keep picture journal of programmes – especially field broadcasts


 * Prepare brochures and newsletters to support radio broadcasts

Success Factors


 * More people calling in the programmes


 * More farmers willing to share their practices


 * More support from resource agencies


 * Greater access to information


 * More informed farming community


 * More motivated farmers


 * More young people getting into farming as a viable income option


 * More profitable farmers

=HIV/AIDS=

Treatment literacy


 * Questions for Consideration

Good practices:
 * AIDS and You, a regular programme airing on Radio Toco
 * Shows from Roots FM?

People and groups to help develop this programme:
 * Linda Hinds, Toco Foundation
 * Loretta Bailey, Roots FM
 * Rosamond Brown, Roots FM
 * Raymond Henderson, Dominica Ministry of Education
 * Royston Emmanuel, Sir Arthur Lewis College, St Lucia
 * Ian Pringle, Commonwealth of Learning
 * }