Day in the life of a tour guide/Activities/Characteristics of Service



=Objective= Unit Standard 23766 - V1, Level 3, Credit 5 - Demonstrate knowledge of the tourism product, Element 3 (PC 3.4)

=Activity= Characteristics of Service

THIS ACTIVITY HAS BEEN COMBINED WITH 'PRODUCT AND SERVICE NEEDS' ACTIVITY TO REDUCE NUMBER OF ASSESSMENTS

=Task=

Describe the meaning of the following key characteristics of service in the tourism industry:


 * Intangibility
 * Heterogeneity (standardisation)
 * Perishability
 * Inseparability

=Resources=


 * Powerpoint - Marketing Tourism