Hospitality Operations/Activities/Packages

Objectives
Explore the range of packages that accommodation establishments offer

Activity
Create a suitable package for your chosen hotel

Task
1. Take some time to research different hotel packages. Hotels market their packages using different mediums, such as the internet, radio, television, newspaper, magazines. Find one example with referencing, from all these mediums, word process which hotels they are from and what type of customer they are trying to attract.

2. You will often find hotels advertise these packages because of a special event, close to the school holidays, in the low or shoulder season. They may choose to promote their hotel for a "weekend" or a "luxury break" or for "relaxation". Word process two examples of this with referencing, giving location, what the package involves and why it has been created.

3. Once you have completed your own research, choose a specific event or time of the year (for example - Valentines Day) and create your own package. We will be creating a virtual hotel in D105. Think about how you would attract customers here, when would be our quiet or busy times?what would be included in the package? who would be your target market? Is the package only valid for a certain period of time or days of the week? Is there any other product linked to the package eg. spa, tour or travel, a meal.

4. You will be asked to present the last section (3) in class on Wednesday 3rd August.

Supporting Resources
Check out some of the packages that Millennium Hotels are offering

The Do Not Disturb package at Sky City Auckland sounds a good choice