The tourism industry in New Zealand



People credited with this unit standard are able to demonstrate knowledge of terms, types, and travel styles commonly used in tourism in New Zealand; demonstrate knowledge of participants in the tourism industry in New Zealand; and demonstrate knowledge of the significance of the tourism industry to New Zealand.


 * Teaching and learning resources
 * Learning activities

This unit is used in the following courses

 * Travel and Tourism

Demonstrate knowledge of terms, types and styles of travel commonly used in tourism in New Zealand

 * Demonstrate knowledge of terms used in the tourism industry are defined in accordance with tourism texts and/or publications.

Range:	may include but are not limited to - tourism, tourist, tourism product, excursionist, inbound tourism, outbound tourism, domestic tourism, international tourism, host regions, generating markets, evidence is required for a minimum of eight terms.


 * Types of tourism are described in terms of their characteristics.

Range:	types of tourism may include but are not limited to - adventure, rural, events, eco tourism, cultural, conference and convention; evidence is required for five types.


 * Styles of travel are described in terms of New Zealand Tourism Board definitions.

Range:	back packer, package traveller, Free Independent Traveller (FIT), semi-independent traveller.

Demonstrate knowledge of participants in the tourism industry in New Zealand

 * Participants in the New Zealand tourism industry are described in terms of their function within the industry.

Range:	evidence is required for a minimum of 12 participants of which four will be direct providers, four will be support services, and four will be developmental organisations.


 * Relationships between participants are described in terms of the ‘one industry concept’.


 * Industry career paths are identified in terms of job titles and career progression.

Range:	evidence is required for a minimum of two career paths.


 * The contribution to the tourism product of people who interface with visitors is described in terms of their attitude and approach to visitors.

Range:	people who interface with visitors - those directly employed within the tourism industry, those employed in ancillary industries, residents of the host region and/or country.

Demonstrate knowledge of the significance of the tourism industry to New Zealand

 * The significance of domestic tourism to New Zealand is explained in terms of person nights, expenditure, length of stay, and purpose of visit.


 * The significance of international tourism to New Zealand is explained in terms of visitor numbers, expenditure, length of stay, and purpose of visit.


 * The significance of global trends is explained in terms of their effects on the growth of the New Zealand tourism industry.

Range:	evidence is required for a minimum of four trends.


 * The significance of providing quality products and services is explained in relation to the tourism industry.

Resources

 * Collier, Alan. Principles of tourism: a New Zealand perspective.  Auckland: Longman.  Latest edition.
 * Latham, Elizabeth and Collier, Alan. (1999) Principles of tourism: topics, cases and assessment activities.  Auckland: Longman.
 * New Zealand Tourism Board publications.