SEO training

selected from WEB MARKETING course ON PAGE OPTIMIZATION criteria

1. TITLE

TITLE must include ONLY KEYWORDS. No ANDs, INs FROMs. THEs etc. It can be used the sign “|” or use your imagination to avoid them.

Google, Yahoo, MSN etc. will give each keyword in TITLE more weight if the words are less. LESS WORDS means HY RANK!

Avoide long, inexpressive TITLE names like : <> It’s not only ridiculous but useless ! Or simple <> It’s useless too.

Try to use the keywords in TITLE, like this: Online English Lessons | Learn English Language Course Observe : the combination of keywords to have as less words as possible, rejection of “and”, “.”, “,” etc. In the mean time the title must be readable and has to make a good impact to the surfers. Besides the domain name, the TITLE is the first thing your client will find about you!! Use a TITLE with words which make sense that catch the client! You can even use one or two words for a better impression: Certified Online English Lessons | Learn English Language Course We have added one more word just for a bigger impact, Of course you must have that certification in your lessons. Another “catch word” could be “free” but avoid to use it, if you want to sell something. To many visitors but no one of them will intend to pay a dime!

Always Combine Your Keywords to cut down on the total number of words in TITLE

2. COMPOSE TEXT; Take care of density of the keywords in the text.

3. INCLUDE IMAGES (try to name pictures with words related to keywords);

4. ADD H1,H2 TAGS, Bold, Italicize, underline keywords, include ALT text for images.

5. Include keywords at the beginning and at the end of the page. If necessary include a fake cell that force Google to jump to the right column (let the column with navigation links for the end) to the body text, where the main text is. The Box 1 is empty or no esential but force the browser to read the sequence 1-B-N (the navigational links are left at the end)

OFF PAGE OPTIMIZATION criteria: Check the top 5-10 web sites from competition: 1.	Which websites link to them 2.	The number of websites linking to them 3.	The Google page rank of the website linking to them 4.	The page title of the website linking to them 5.	The anchor text used in the link linking to them 6.	The number and type of links linking to the website that's linking to them. 7.	The number of outbound links on the website that is linking to them 8.	The total number of links on the website that is linking to them 9.	Whether or not the websites linking to them are considered by Google as an authority website.

Open up a spreadsheet using Microsoft Excel with the following columns 1.	Linking Website 2.	Anchor Text used 3.	Page Rank 4.	Link Popularity 5.	Page Title 6.	Number of Outbound Links

Try to use the websites linking to competition’s websites to link to you too!

How to find the existing Backlinks: Over the past several months, Google has cut down on the number of backlinks that it will show you, so you may be better off going to Yahoo and entering link:http://www.rdnetwork.ro to get a larger list of websites that link to them. Note that for Yahoo you must include "http://".

https://siteexplorer.search.yahoo.com/mysites

what to notice about websites linking to you: 1. Is the site linking to you considered as an authority website by Google? 2. Which websites link to you •	Number •	Google PR •	Page Title •	Anchor text used •	The number of outbound links on the website that is linking to you •	The total number of links on the website that is linking to you seo | internet marketing