Exploring Tourism/Resources/Lesson Plans/Lesson Plan 2

=Diploma in Applied Travel and Tourism=

Course Name: Exploring Tourism

Course Code: TT520001

Lesson Plan
Aim: Roles and Responsibilities

Lecture Delivery Plan:
Icebreaker - Paper folding task

Last week - looked definitions of tourist, tourism, travellers etc. Suez Canal (importance for commerce/tourism)

Refer back to definitions on wiki (assessment) and then go over characteristics of tourism - discuss generating and host community.

Generating market - community from where visitor originated - India is the fifth largest tourism generating market for Singapore with 57,000 visitors from the country travelling in January to the island city-state, marking a 23 per cent year-on-year rise for 2011. Singapore Tourism Board data

What was New Zealand's largest generating market in 2011?

host community - community hosting visitor - Queenstown - Australian visitors to ski fields in winter

Ask students to provide their own examples (2 mins)

2. Many countries now rely on "service based economy" combination of service industries include transportation services, such as airlines, cruise ships and taxicabs, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres

Characteristics of tourism:


 * visitor experience


 * behaviour of tourists (what they do) usually result in the development of an industry to cater for their needs - leisure industry - shopping, casino, resorts


 * tourism is a service industry - airlines, cruise ships, hospitality services eg accommodation, food and beverage, entertainment, leisure activities eg. shopping, casino


 * its demand driven - eg. interest in cycling (creation of more cycling tracks)


 * skiing skiing in NZ


 * fast paced


 * One industry concept(Lynn will cover this more comprehensively in later session)- refer to wiki definition/ Did you complete your activity from last week - trip/holiday (example of complexity of industry)


 * impacts on host community (what do you think these may be?? 2mins) eg. economic impacts - high cost of products in tourist areas

Tourism Industry in New Zealand


 * Systems approach - The tourism product - put copy on shared drive and as pdf


 * Structural approach - Tourism NZ relationship relationship chart

Govt agencies (go to shared drive for Reading: A bit of history on the ministry)

Tourism NZ - what is it? Markets NZ as a destination through (Branding 100% Pure Campaign) Introduce - 2015 NZ Tourism Strategy

Strategy centered around two central values which hope to increase the value of tourism in New Zealand:


 * Kaitiakitanga/Kai-te-akey-tanga - means guardianship, care and protection. It provides a basis for our approach to sustainably managing our natural, cultural, and built environment for current and future generations


 * Manaakitanga/ Mana-ake-tanga - hospitality -implies a reciprocal responsibility upon a host, and an invitation to a visitor to experience the very best we have to offer

Forever Young Promotional Video

Promotional 100%Pure video

Framework for Action - Four Outcomes

Continue with "definitions" activity