VUSSC/Content/Entrepreneurship/Marketing the Business/Steps in preparing the Market plan

Steps in preparing the Marketing Plan
There are ten steps involved in preparing a marketing plan. We said the steps are:
 * 1) Defining the business situation;
 * 2) Defining the target market/oppportunities and threats;
 * 3) Considering strengths and weaknesses;
 * 4) Establishing goals and objectives;
 * 5) Defining marketing strategy and action pogrammes;
 * 6) Co-ordinating of the planning process;
 * 7) Designing responsibiity for implementation;
 * 8) Budgeting the marketing plan;
 * 9) Implementing the Marketing Strategy;
 * 10) Monitoring process or marketing actions.

Let us look at each of these steps in this section.