Community Media/STORY WORKSHOP/Workshop Report/April 3 09 Appendix 3

Phase I: Messaging workshop
The messaging workshop will bring together 9 project partners and stakeholders and 3 representatives from Story Workshop. The 9 project partners will include:


 * 2 representatives from Mudzi Wathu Community Radio Station (MWCRS)
 * 3 representatives from community women’s groups
 * 2 representatives from Mchinji District Hospital (MDH)
 * 2 representatives from MaiMwana Project (MM).

The workshop will be held residentially at Kayesa Inn which is 2km outside Mchinji Boma and has all the required facilities. Currently the workshop is scheduled for five (5) days in the week 30th March to 3rd April 2009.

The 5-day workshop will be led by representatives of Story Workshop with skills in production, editing and content development. It will include both theoretical and practical components and by the end of the week the workshop participants will have:


 * Learned skills in radio production, editing, content development, etc;
 * Learned skills in training radio listening clubs;
 * Developed the messages and format for the weekly health programmes;
 * Developed the content of the first 5-10 weekly health programmes;
 * Planned how to publicise the health programmes;
 * Developed and agreed a detailed plan and timeline for delivering the rest of the project.

The total budget for the messaging workshop is $1,837.00 (MK 258,950). This includes all accommodation, food, refreshment, transport, stationery and allowance costs for the 9 project partners and 3 representatives from Story Workshop. It also includes accommodation, food and refreshment costs for the 3 representatives from Story Workshop. In addition, Story Workshop will be paid $4,393.50 (MK 619,500) to facilitate the workshop.

The total budget for phase I is $6,230.50 (MK 878,450).

Phase II: Development, production and broadcasting of radio health programmes
The second phase of the project will start after the messaging workshop (Phase I) is completed and will overlap with Phase III (training of listening clubs and sensitisation of community leaders). This phase will run for one year (April 2009 to April 2010) and will involve the development, production and broadcasting of 52 weekly half hour radio programmes.

Human resources and equipment are required for this phase. Two MWCRS staff will be paid honoraria for one year to work full-time on the development, production and broadcasting of the programmes. In addition, one digital recorder and microphones will also be required.

The development and production of the programmes will be carried out in two weekly cycles. During a two weekly period the MWCRS staff will take the lead in gathering media, editing and producing two to three radio programmes. This will involve at least one full day trip to the field. At the end of a two-week cycle the core production and content team will meet at the studio (end of 2nd week and 4th week in each month) to review the programmes, make suggestions for changes and plan for the next two-week cycle. This may also involve bringing community members to the studio to take part in the broadcasts. Once the programmes have been finalised they will be broadcast on MWCRS weekly on Thursdays (the day of the week is subject to change) at 3:30pm. The core project team will be defined during the messaging workshop in Phase I but will include 2 MWCRS representatives, 3 community representatives, 2 MM representatives and 2 MDH representatives. To encourage communities to listen to and engage with the radio broadcasts, posters publicising the programmes will be pasted at key points in the district and incentives in the form of t-shirts will be distributed to people who engage with the programmes.

Story Workshop will provide ongoing support to the core programme and content team during the development of the programmes. This will be provided through 8 supervision visits. The first 3 visits will be monthly in April, May and June 2009 and the remaining 5 visits will be bimonthly up to April 2010. The visits will coincide with the 4th week biweekly core team meetings in the corresponding month.

The total budget for the development, production and broadcasting of the radio programmes is $12,501.00 (MK 1,762,600). This includes all human resource, equipment, development, production and broadcasting costs. It also includes the costs of publicity and incentives. In addition, Story Workshop will be paid $4,393.50 (MK 619,500) to provide ongoing monthly support to the core programme and content team.

The total budget for phase II is $16,894.50 (MK 2,382,100).

Listening club training
The 200 MaiMwana women’s groups will receive listening club training. The district will be divided into 24 zones with between 8 – 10 groups in each zone. One training session will be carried out in each zone. Three representatives from each group will attend these training sessions. Thus a total of 600 community representatives from 200 groups will receive listening club training through these 24 training sessions.

The listening club training sessions will last for one day and will be facilitated by representatives from MWCRS and MM. The trainings are scheduled to take place after the messaging workshop ad before any health programmes are broadcast. Story Workshop will train MWCRS and MM in the required content during the messaging workshop in Phase I. The training sessions will be carried out over four weeks from 13th April to 10th May 2009.

The total budget for the listening club training is $5,049.65 (MK 712,000). This includes all allowances, refreshments and transport for all training participants and trainers. It also includes all necessary stationery.

Community leader sensitisation
A District Assembly meeting will be convened to sensitise community leaders. This meeting will bring together the 9 Traditional Authorities in the district, the 18 Ndunas (advisers) to the Traditional Authorities and district representatives from: the District Commissioners office (3 representatives): the Community Development office (1 representative); the Social Welfare office (1 representative); and the District health office (3 representatives). In addition, one representative from MWCRS and one from MM will also attend and present at the meeting.

The meeting will be held over one day at the District Assembly in Mchinji Boma on 11th May 2009. It is scheduled to take place after the messaging workshop and before any health programmes are broadcast. The meeting will be led by the representatives from MWCRS and MM. The meeting will seek to:


 * Generate a dialogue between the community leaders and MWCRS to enhance mutual understanding and develop trust;
 * Sensitise these community leaders to the project and the role and importance of community media;
 * Answer any questions that the community leaders may have about the project;
 * Encourage the community leaders to inform their communities about the project.

The total budget for the district assembly meeting is $555.32 (MK 78,300). This includes all allowances, refreshments and transport for all meeting participants and presenters.

The total budget for phase III is $5,604.00 (MK 790,300).