What is stigma exactly?

"When someone appears to be different than us, we may view him or her in a negative stereotyped manner. People who have identities that society values negatively are said to be stigmatized" Mental Health Works

(Retrieved from http://www.mentalhealthworks.ca/facts/sheets/stigma.asp)

Most individuals find ways to live with their illnesses. What proves more challenging to them is living with how they are treated by others. This behaviour is also one of the key barriers which stops people from seeking help. Ultimately, it's stigma and discrimination that negatively affects their quality of life.

(Retrieved from: http://www.mentalhealthcommission.ca/English/Pages/AntiStigmaCampaign.aspx)