Sales and Marketing/Activities/Target Markets

Objective
To gain knowledge of target marketing and segmentation

Activity
To summarise the terms target marketing and segmentation and design an activity around these terms.

Task
Stage One:

Visit the websites listed below and from them write a summary of what you believe target marketing and segmentation is. Please distinguish between the two.

Please identify two target market groups for New Zealand (as a holiday destination) from the Tourism NZ site and explain some of the characteristics they share - why you have segmented them as a particular group.

Remember to put this information into your own words and reference your work.

Stage Two:

Now using the information you have gathered design an activity, which identifies market segmentation, which we could use in class.

Supporting Resources

 * http://en.wikipedia.org/wiki/Target_market


 * http://www.tourismnewzealand.com/


 * http://en.wikibooks.org/wiki/Marketing/Targeting_%26_Segmentation