Community Media/NGOs/JTFA

Jeffrey Town Farmers Association

(More to come about JFTA)

Jeffrey Town Environmental Learning Programme: Design workshop
Dates: 28-31 July 2009

Venue: JTFA Media Centre, Jeffrey Town

Training-facilitation: Patrick Prendergast, CARIMAC

Aim
To strengthen the capacity of the Jet FM team to deliver programming and content which reflect the needs and aspirations of Jeffrey Town and its environs. In this instance Jet FM will design and pilot an environmental education communication programme which seeks to increase environmentally-friendly behaviour in the Jeffrey Town area. This will involve collaboration with key educational and environmental institutions and partners in both on-air and off-air elements of programme design and delivery.

Objectives

 * 1) To workshop key principles of effective learning programmes in the Jeffrey Town context
 * 2) To design the overall programme, including
 * 3) Identification of specific community needs and target audiences
 * 4) Developing a matrix of key messages that address the community’s environmental needs
 * 5) Deciding the format(s) of the radio programming
 * 6) Establishing guidelines for partnership and the roles of partners
 * 7) Identifying and planning the off-air learning support elements
 * 8) To craft at least three key pieces of learning content (e.g. edu-drama episodes that focus on particular messages); pilot one full radio show (featuring, for example, a edu-drama episode, an interview, a discussion); and run at least one off-air learning activity in the community (e.g. a group discussion about the pilot radio programme at a local secondary school)
 * 9) To form, identify roles for and train at least two programme team in the skills required to create additional content and to execute the programme; e.g. field recording, editing, scriptwriting for drama

Activities

 * Brainstorming among Jet FM, a local environment partner, local educators
 * Field recording
 * Recording edu-drama
 * Training sessions on focused on
 * Developing environmental education communication activities and tools; and
 * Producing for radio: concept to script through editing to airing and evaluation

Approach

 * Participatory exploration sessions guided by a facilitator with community animation skills and the requisite appreciation of how community media systems such as radio may be used as an educational platform for the community in which the system is located.
 * Technical expert-guided practical training assignments in editing, scriptwriting, programme design, and evaluation techniques.

Participants

 * Jet FM staff (volunteers)
 * Representatives of the Jeffrey Town Farmers Association
 * Individuals from educational and environmental groups already serving Jeffrey Town and its environs

Support Team

 * Dr. Maria Protz, Senior Associate in Climate Change Communication, CARIMAC (Day One)
 * Mr. Takaya Ramsook, (Digital Editing) (Days Two & Three)

PROGRAMME SCHEDULE
Programme designed through consultations with the JFTA, the potential participants, trainers, and the officers of CARIMAC and COL: July 26, 2009

DAY ONE: LAYING THE GROUNDWORK
8:30 – 9:00 REGISTRATION AND EXPECTATIONS
 * Group dynamics

9:00 – 10:00 EXPLORING THE ISSUES
 * Radio as a community learning platform

10:00 – 10:15 COFFEE BREAK

10:15 – 12:45 EXPLORING THE ISSUES
 * Environmental education communication
 * Key issues and concerns
 * Environmental advocacy and resources
 * Sources of content for sound message development
 * Potential partnerships
 * Developing the issues matrix for Jeffrey Town

12:45 – 1:45 LUNCH BREAK

2:00 – 4:00 CONCEPT AND MESSAGE CREATION
 * Developing the message matrix
 * Understanding audiences

4:00 – 4:15 TEA BREAK

4:15 – 5:30 CONCEPT AND MESSAGE DEVELOPMENT (CONT’D)
 * Communication tools and objectives
 * Selecting platform
 * Ensuring factuality, accuracy and choosing content

DAY TWO: BUILDING THE FRAMEWORK
8:30 – 10:00	PROGRAMME DEVELOPMENT
 * Formats – magazine to talk
 * Production resources (human and technical)
 * The programme matrix
 * Focus and objectives, content and information sources, participants

10:00 – 10:15 COFFEE BREAK

10:15 – 12:45 PRODUCTION TEAMS
 * Roles and responsibilities
 * Producer, presenter, editor, scriptwriter, researcher, assistants….

12:45 – 1:45 LUNCH BREAK

2:00 – 4:00 TECHNIQUES IN DIGITAL EDITING
 * Introduction to editing processes
 * Connectors and connections
 * Microphone setup, types and purpose
 * Hand signals and their importance
 * Modulation, compensation and oscillation
 * Capturing good sound editing

4:00 – 4:15 TEA BREAK

4:15 – 5:30 TECHNIQUES IN DIGITAL EDITING
 * Programming and digital formats
 * Getting to know your programme/software (Adobe Audition…)
 * Getting your computer ready for editing sound

DAY THREE: ROLLING WITH THE PUNCHES
8:30 – 10:30	INFORMATION GATHERING
 * Internet and other data bases
 * Field work
 * Recording interviews
 * Capturing sound and voices for editing

10:30 – 10:45 COFFEE BREAK

10:45 – 12:45 PUTTING IT ALL TOGETHER
 * Hands-on tasks and assignment
 * Learning from doing

12:45 – 1:45 LUNCH BREAK

2:00 – 4:00 EDITING TECHNIQUES AND CREATING EDU-DRAMA
 * Specialized focus for editors and content creators
 * Edit what you’ve captured
 * Digital editing hands on training and field work
 * Scripting, translating the story around messages, main characters, location etc…
 * Selecting the right voices, sound effects, music

4:00 – 4:15 TEA BREAK

4:15 – 5:30 EDITING TECHNIQUES AND PRODUCING EDU-DRAMA
 * Specialized focus for editors and content producers
 * Digital editing hands on training and field work
 * Assessment

DAY FOUR: TESTING, TESTING! THE WAY FORWARD
8:30 – 9:30 PRODUCTION MEETING

9:30 – 12:00 PILOT ONE AND PUBLIC DISCUSSION

12:00 – 1:00 FEEDBACK

12:45 – 1:45 LUNCH BREAK

2:00 – 3:30 MEASURING SUCCESS
 * Implementation and monitoring
 * Outcome Evaluation
 * Public participation
 * Partnerships
 * Sustainability

3:30 – 4:00 TEA BREAK/PRODUCTION MEETING

4:00 – 5:00 PILOT TWO AND PUBLIC DISCUSSION

5:00 – 5:30 PROGRAMME EVALUATION

Jeffrey Town programme development process reports

 * [[Media:JET FM Environmental Learning Programme Preliminary Report August 17.pdf | Learning Programme Workshop: Preliminary report]]
 * [[Media:JET FM Environmental Learning Programme (Final Report September 28).pdf | Learning Programme Workshop: Final report]]