VUSSC/Content/Entrepreneurship/Learning Aims

Upon completion of this programme, you will be able to:


 * Understand the concepts of business and entrepreneurship.
 * Compare the potential of different business ideas
 * Know the basic legal requirements for launching a small business.
 * Perform SWOT analyses and applying them to your competitors, your own business and even yourself
 * Analyse the environment for designing the marketing mix and marketing strategies
 * Develop good book-keeping practices
 * Acquire appropriate resources for your business needs
 * Anticipate and relate to your customers needs more accurately
 * Develop sharp skills to compile your business plan to your advantage