VUSSC/Content/Entrepreneurship/Marketing the Business

Unit 3: The Marketing Plan

 * 1) /Introduction/
 * 2) /Learning Objectives/
 * 3) /The nature of the Market plan/
 * 4) /Characteristics of a Market Plan/
 * 5) /Steps in preparing the Market plan/
 * 6) /Defining the business situation/
 * 7) /Defining Target Market/Opportunities and Threats/
 * 8) /Considering the Strength and Weaknesses/
 * 9) /Establish Goals and Objectives/
 * 10) /Defining Marketing Strategy and Action Programmes/
 * 11) */Product or Services/
 * 12) */Pricing/
 * 13) */Promotion/
 * 14) */Place/
 * 15) /Coordination of the Planning Process/
 * 16) /Designing Responsibility for Implementation/
 * 17) /Budgeting the Marketing Strategy/
 * 18) /Implementing the Marketing Plan/
 * 19) /Monitoring Process and Marketing Actions/
 * 20) /Summary/