Thread:Strategy Assignment I (9)

Luisa

I wont give you a specific answer, but a nmore generic one.

The Office of the CEO is supported by a Corporate Strategy Team that is responsible to build up market intelligence which is then used by the CEO on key strategy issues. Essentially the leadership team of the company, which is made up of executive management use the market intelligence to craft the corporate strategy.

The subsidiaries then build their SBU strategy around the corporate strategy ensuring that it is in line with the corporate view.