Small Business Planning/Schedule

=Learning objectives=
 * Be familiar with operations and information systems in tourism
 * Have a basic understanding of financial systems used within a tourism organisation
 * Be able to examine and analyse marketing techniques in a tourism organisation
 * Have a good understanding of the skills required for staff working in the tourism industry

=Schedule=

February 21: Marketing for Tourism - Marketing Concept and Philosophy

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

February 28: Marketing for Tourism - 4P's

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

March 6: Marketing for tourism - Service Marketing

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

March 13: Marketing for tourism - Marketing Analysis Tools - Macro/Micro Environment - PEST and SWOT

 * 1) Assigned "readings" or other stimulus
 * 2) PEST and SWOT analysis

March 20: Marketing for tourism - Target Market/Segmentation

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

March 27: Marketing for tourism - Marketing Communication

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

April 3: Marketing for tourism - Market Research

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

April 10: Marketing for tourism

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

April 17: Marketing for Tourism

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

May 8: Marketing for Tourism - Marketing Plan

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

May 15: Marketing for Tourism

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

May 22: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

May 29: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

June 5: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

June 12: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

June 19: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

June 26: Operations and information systems - Topic

 * 1) Assigned "readings" or other stimulus
 * 2) Activity

=Assignments= The following assignments are required for assessment and to complete this course:

Written report

 * Marketing Plan
 * ASSESSMENT CRITERIA

Group project

 * WHAT IS IT
 * WHAT IS REQUIRED
 * ASSESSMENT CRITERIA

=HELP= =Library of resources=

SUGGEST A REDUCTION IS TEXTS.. IS THERE A WEBSITE THAT PEOPLE WHO CAN'T ACCESS A LIBRARY OR AFFORD THE TEXTS CAN USE? --Leighblackall 11:03, 1 February 2008 (CET)


 * http://tourismenterprises.wordpress.com - Course blog
 * Video - Establishing a small business (FULL REFERENCE)
 * Swarbrooke, J. (1999). The development and management of visitor attractions. Oxford: Butterworth-Heinemann
 * Kotler, P., Bowen. J., Makens, J. (1998) Marketing for hospitality and tourism. (2nd ed). Upper Saddle River: Prentice Hall
 * Middleton, Victor T.C. with Clarke, Jackie. (2001). Marketing in travel and tourism. (3rd ed). Oxford: Butterworth-Heinmann
 * Robbins, S.P., Bergman, Rl, Staff, I., Coulter, M. (2003). Management. (3rd ed). Australia: Pearson Education
 * Galloway, L., Rowbotham, F., Azzhasemi, M. (2000). Operations management in context. Oxford: Butterworth-Heinemann
 * Disckman, S., Maddock, M. (2000). The business of bed and breakfast. Australia: Hospitality Press Pty Ltd

=This course is also used in= =Acknowledgements=