Sales and Marketing/Resources/Timetable

Timetable
Week One:


 * Friday - Introduction and look at the 7P's

Week Two:


 * Monday - Case study (Whale Watch Kaikoura) Scripts for destination video


 * Friday - Destination video - PESTEL

Week Three:


 * Monday - SWOT


 * Friday - SWOT and Marketing Strategies

Week Four:


 * Monday - Target Markets


 * Friday - Segmentation

Week Five:


 * Monday


 * Friday

Week Six


 * Monday - Anniversary Day


 * Friday

Week Seven:


 * Monday


 * Friday

Week Eight

Week Nine: