VUSSC/Content/Entrepreneurship/Planning for the Business/Learning Objectives

2. Learning Objectives
At the end of this unit you should be able to:
 * discuss the rules and regulations to be followed in setting up a business,
 * understand the required procedures for naming a business
 * understand issues regarding trade marks service marks
 * assess the opportunities for starting up your business
 * identify competitors in your field of business
 * analyse the business environment using the SWOT analysis
 * determine the supply and demand of your product
 * establish your target market
 * determine the financial needs of your enterprise
 * determine the initial capital requirement of your enterprise
 * determine the short and the long term capital needs of your enterprise
 * justify the need for a business plan
 * Outline the steps involved in preparation of a business plan
 * Discuss the elements of a business plan