Marketing techniques in a tourism organisation/Activities/Your Business

Objectives
The building of a business

Activity
To set up the framework for your Bed & Breakfast business

Task
The first thing you need to do is to decide on a name and structure. Remember your B&B business is where you (and maybe family) will live so you need to think about the comfort of you and your guests.

Start to compile information on your B&B to go towards your assignments. Decide on the following and write the answers down


 * how many guest rooms do you have
 * will you supply any meals apart from breakfast
 * what time will breakfast run from eg. 6-9am
 * what will you offer guest for breakfast
 * will you have any special features in the rooms eg. spa baths, ensuites
 * where are you located - space for parking requirements
 * how many staff do you have and what are their roles
 * Are you going to have a logo - what might it look like

Supporting Resources
Dickman, Sharron, Maddock, Mary (2000)The Business of Bed and Breakfast. Hospitality Press Pty Ltd, Australia.