User:Randyfisher/TORs/Project Services/ROI

Description

 * What are your thoughts about this service?
 * How would you describe it? (Words, Phrases)
 * How would you describe its value?
 * What is missing - would you add / delete anything?


 * Who would be interested in it? (accountants, bankers, VCs, angels, other)

Marketing 1
(Value Proposition, Lingo, Messaging)


 * accountants - external
 * accountants - internal, CFOs
 * bankers
 * VCs, angels
 * Consultants
 * Business Orgs

Segments

 * Business people (SME)
 * Program, Project, Unit (larger org, consortia, network)
 * By Service, Sector - which most amenable?
 * Nonprofit
 * Software, E-Commerce
 * Light Manufacturing

Promotion

 * How can I promote this service? / Reach these people?
 * Reference
 * Website - for now - page @ www.icentro.com

Pricing

 * flat fee
 * flat fee + contingency

Referrals

 * what amounts?
 * if participating?
 * if not participating?

Targets

 * 1 per month, cascading up

Other

 * BIAB - Train-the-Trainer

People

 * Gordon K., Montreal


 * Katarina B., Ottawa
 * Lacey's dad, Ottawa (bank manager)
 * Neil B., Ottawa
 * Elayne R., Ottawa
 * Bruce T., Ottawa


 * Jan G., Vancouver