VirtualMV/Research in IT/Methodologies/Ethnographic
By the end of this section you will be able to:
Hammersley and Atkinson (1983) emphasise the researcher’s overt/ covert participation in research subjects’ daily lives for an extended duration, observing, listening to conversations, and collecting data that contributes to the understanding on issues being investigated.
Rybas and Gajjala (2007) cyberethnography (in technology-mediated environments), includes both production and consumption of technological artefacts.
- Hammersley, M. & Atkinson, P. (1983). Ethnography: principles in practice. Tavistock: London.
- Rybas, N. & Gajjala, R. (2007). Developing Cyberethnographic research methods for understanding digitally mediated identities [33 paragraphs]. Forum Qualitative Sozialforschung /Forum: Qualitative Social Research, 8(3), Art. 35, Retrieved May 12, 2011, from http://nbn-resolving.de/urn:nbn:de:0114-fqs0703355.