User:Kdegilio/Temp/One-Page-Marketing-Plan-2-sample-Paws.doc

	Marketing Theme: Fun without the Sun
Category	Strategy
My reason for existence:	To provide pet owners within the city of Springfield a safe and fun place for their pets.
What sets my business apart from the rest:	An indoor pet park and play-land
My ideal customer is:	# Springfield professionals working in the 10 mile radius
What’s most important to my ideal customer when they are buying what I’m selling:	# That their pets are safe Pets can have fun in any weather Exercise
What I want to accomplish this year:	* Lease a building Recruit customers
The top 3 things that are going to get me there:	# Direct mail in nearby developments Drop-offs in office parks Open house events
How much will each program contribute to my revenue/profitability:	# Mail – 60% Drop offs – 15% Open House – 25%
What will trigger my ideal customer to think of me:	* Being stuck at work and pet needs to be let out
Programs I am running to reach my goal	# Radio advertising
How much money will I need to get it done?	# $50,000