Tourist Destinations/Activities/Four P's
Introduce the 4P's of marketing
Take a tourism product and put it through the marketing mix - Product, Price, Place and Promotion
Apply the 4P's of marketing to the Queenstown resort "Millbrook"
1. In your own words write a paragraph introducing the resort then identify the following:
- A range of products and services - make sure you name their main product and some prices!
- Place or means of distribution (points of sale)