Jo thanks for your input.
Agreed - -developing a communication strategy is a crucial part of the developments.
We have established a Marketing, recruitment and communication working group - but its a little thin on the ground at the moment. However, your point is well made, we need a strategic objective for developing and implementing a communication strategy to feature more prominently in the strategic plan.
The need for communication strategy was also stressed at the OERu 2013 partners meeting and OERu council for CEOs -- clearly a gap in the current draft of the plan.
Include a strategic objective relating to communication strategy.