The eight primary values all customers crave
- Will the product perform the way i expect?
- Will it be within my cost expectation
- Will it have features that provide me added benefits
- Will it be ready when I want it?
- Can I quickly learn how to use it?
- How easy will it be for me to keep in service?
- Is it robust enough to withstand the abuse myself & others give it?
- Will it convey the image of quality & prestige I desire?