Sustainable Tourism/Activities/Responsible Tourism

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Daintree Eco Lodge & Spa
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Image courtesy of paularps


Objectives

Learning Outcome 1 - Identify and examine sustainability in a tourism context

Activity

Identify and analyse a responsible tourism operation


Task

Complete this task in four stages:

1. Select a tourism sector: accommodation / hospitality / transport / attractions


2. Find two organisations/businesses which:

  • one which operates nationally and one which operates internationally
  • has some link with "green", "responsible" or "sustainability"
  • describe their operation
  • do they have a vision or missio statement?
  • who is their market


3. Explain their marketing strategy

  • does it incorporate a drive for sustainability


4 Would you nominate them for a Responsible Tourism Award - why/why not?


Put your findings into a slideshow (4 slides) and be willing to present them for discussion in class.

Supporting Resources

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