Small Business Planning/Schedule

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Learning objectives

  • Be familiar with operations and information systems in tourism
  • Have a basic understanding of financial systems used within a tourism organisation
  • Be able to examine and analyse marketing techniques in a tourism organisation
  • Have a good understanding of the skills required for staff working in the tourism industry

Schedule

February 21: Marketing for Tourism - Marketing Concept and Philosophy

  1. Assigned "readings" or other stimulus
  2. Activity

February 28: Marketing for Tourism - 4P's

  1. Assigned "readings" or other stimulus
  2. Activity

March 6: Marketing for tourism - Service Marketing

  1. Assigned "readings" or other stimulus
  2. Activity

March 13: Marketing for tourism - Marketing Analysis Tools - Macro/Micro Environment - PEST and SWOT

  1. Assigned "readings" or other stimulus
  2. PEST and SWOT analysis

March 20: Marketing for tourism - Target Market/Segmentation

  1. Assigned "readings" or other stimulus
  2. Activity

March 27: Marketing for tourism - Marketing Communication

  1. Assigned "readings" or other stimulus
  2. Activity

April 3: Marketing for tourism - Market Research

  1. Assigned "readings" or other stimulus
  2. Activity

April 10: Marketing for tourism

  1. Assigned "readings" or other stimulus
  2. Activity

April 17: Marketing for Tourism

  1. Assigned "readings" or other stimulus
  2. Activity

May 8: Marketing for Tourism - Marketing Plan

  1. Assigned "readings" or other stimulus
  2. Activity

May 15: Marketing for Tourism

  1. Assigned "readings" or other stimulus
  2. Activity

May 22: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity

May 29: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity


June 5: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity

June 12: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity

June 19: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity

June 26: Operations and information systems - Topic

  1. Assigned "readings" or other stimulus
  2. Activity

Assignments

The following assignments are required for assessment and to complete this course:

Written report

  • Marketing Plan
  • ASSESSMENT CRITERIA

Group project

  • WHAT IS IT
  • WHAT IS REQUIRED
  • ASSESSMENT CRITERIA

HELP

Library of resources

SUGGEST A REDUCTION IS TEXTS.. IS THERE A WEBSITE THAT PEOPLE WHO CAN'T ACCESS A LIBRARY OR AFFORD THE TEXTS CAN USE? --Leighblackall 11:03, 1 February 2008 (CET)

  • http://tourismenterprises.wordpress.com - Course blog
  • Video - Establishing a small business (FULL REFERENCE)
  • Swarbrooke, J. (1999). The development and management of visitor attractions. Oxford: Butterworth-Heinemann
  • Kotler, P., Bowen. J., Makens, J. (1998) Marketing for hospitality and tourism. (2nd ed). Upper Saddle River: Prentice Hall
  • Middleton, Victor T.C. with Clarke, Jackie. (2001). Marketing in travel and tourism. (3rd ed). Oxford: Butterworth-Heinmann
  • Robbins, S.P., Bergman, Rl, Staff, I., Coulter, M. (2003). Management. (3rd ed). Australia: Pearson Education
  • Galloway, L., Rowbotham, F., Azzhasemi, M. (2000). Operations management in context. Oxford: Butterworth-Heinemann
  • Disckman, S., Maddock, M. (2000). The business of bed and breakfast. Australia: Hospitality Press Pty Ltd

This course is also used in

Acknowledgements