Sales and Marketing/Resources/Lesson Plans/Lesson Plan 3

Diploma in Applied Travel and Tourism

Course Name: Sales & Marketing

Lesson Plan

Aim:

Lecture Delivery Plan:

Why do you need a Marketing Plan?

• Part of a business plan which must be presented for financing eg. bank or applying for a grant

Marketing Plan

Look at two factors:

• Target Market - Knowing the kinds of customers you want to attract will enable you to tailor your product to meet their needs, and help make sure your marketing reaches the right people - handout "To Market, to market"

• Research -

You must do the research to gain the knowledge

• Lara Bingle loves NZ

• Tourism NZ

Activity from last week - Marketing Plan (get students to present to class)

Using the activity from last week - in pairs:

• identify two organisations with similar products
• using the marketing plan handout - compare the two eg. SWOT, objectives, target markets,

Look for uniqueness rather than similarity - how would you market them?

• Now lets look at a tourism product and its promotion: (Branding identity)

• Te Papa - Tourism Trade Manual - Museum of NZ

1. website

2. facebook - students find it

3. Youtube Giant squid

4. Blog

Take a look at some commonalities: Brand, logo, colours, font

Activity

• Tourism image