Sales and Marketing/Activities/PEST

Kawarau River, Queenstown, New Zealand

Image courtesy of SqueakyMarmot

Objective

Completion of a PEST-E - Political, Economic, Socio-cultural, Technological, Environmental analysis

Activity

Carry out a PEST analysis for a tour operator

Task

You have been contracted to complete a PEST analysis as part of a marketing plan for AJ Hackett Bungy Jumps in Queenstown.

Supporting Resources

[1] - AJ Hackett Bungy