Principles of marketing/Course division

From WikiEducator
Jump to: navigation, search

Dividing Course into Three (3) Segments

A. Orientation

The purpose of this learning pathway is to orient participants with regards to the importance of marketing. We will also set up the technologies you will use to support your learning and interaction, and test and ensure that everything is working correctly.

1a. Core Foundations of Marketing (17 hours)

1b. Segmenting, Targeting and Positioning (9 hours)

2. Customer Intelligence & Market Research (25 hours)

3a. Distribution Channels, Promotion & Awareness (18 hours)

3b. Distribution and Promotion (39 hours)

"Pricing (this can be referred to in Market Research