OERu/Planning/Marketing and communications/Marketing capacity development project
- Conduct a review of current partner recruitment approaches and associated communication strategies/materials.
- Review data from the OERu context and input evaluations to provide an evidence-based perspective on what contributing partners value in the OERu network.
- Execute customer research (short and focused) to gain insight into reasons why institutions join / don't join the OERu partnership. What is the OERu membership value proposition? How should this be communicated?
- Implement a marketing strategy including the development of communication assets.
- The OERF is a small charitable organisation with only two FTE staff working on the OERu (i.e. the Director, and Open Source Software Technologist operating with no additional specialist administration support).
- The OERu network is a distributed virtual organisation, which relies on the volunteer effort of staff at partner organisations.
- All planning and implementation of the OERu is conducted transparently in the wiki.
- Being "distinctively open", the OERu is committed to the use of free and open source software as a matter of policy.
- The OERF hosts annual international meetings for partners. These planning meetings are streamed live on the Internet.
- The OERF also hosts an annual meeting of the OERu Council of CEOs.
- MVP implementation plan
- Outputs of the context evaluation (see also summary on slideshare)
- Input evaluation (see also survey results).
- 5 Things you should know about the OERu network plan - usually sent as attachment or link in invitation email.
- Information for prospective partners on OERu website - usually sent as link in invitation email.
- FAQs - providing more information to answer questions about membership.
- Example letter of invitation (pdf) - usually sent as attachment to email.
- Summary of media coverage
- Notes on current recruitment approaches
- Meet Michelle Aragon - OERu's first graduate