OERu/Open business model canvases/USQ - Jim Taylor

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Open Business Model Canvas

Overall Open Environment Business Fits In?

What is the bigger open context your business sits within? What open movements exist already that your open business will build on and participate in? What is the shared outcome sought and how is it mutually beneficial?

Key Partners

Who are our Key Partners?

'OER Foundation; OERu Partners; 'UNESCO;COL; ICDE OER Chair Network.

Potential partners to be engaged: Politicians/government officials responsible for funding higher education, who are increasingly aware of the lack of fiscal sustainability of existing systems.



Who are our key suppliers?

All OERu Partners; OER Foundation.



Which Key Resources are we acquiring from partners?

Courseware; Assessment and credentialling services; Open source technology infrastructure and associated expertise.



Which Key Activities do partners perform?

'Collaboration: Sharing of technological and pedagogical expertise and associated assessment and credentialling services; Possible joint delivery of courses.



Motivations for Partnerships

Access to and acquisition of open source expertise; Cost-effective sharing of courseware design, development and delivery activities; Low cost and low risk innovation; Cooperative development of innovative open pedagogies; Development and implementation of new business models.



Key Activities

What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?

Categories
Production
Problem Solving
Platform/Network


Value Proposition

What value do we deliver to the customer?

Open access to higher education from an international network of accredited institutions.

Affordable access to opportunities to gain academic credit towards recognised degree qualifications.

Opportunities for students to develop cognitive skills and digital literacies as a foundation for building self-efficacy, leading to effective transition to higher education and subsequent academic success.

Provide professional development opportunities for academic staff who want to do more with OER in their research and teaching activities.

Provide opportunities for professional and academic staff to collaborate internationally with like-minded peers.



Which one of our customer’s problems are we helping to solve?

Lack of affordable access to higher education.



What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?

Characteristics
Newness
Performance
Customization
“Getting the Job Done”
Design
Brand/Status
Price
Cost Reduction
Risk
Reduction
Accessibility
Convenience/Usability

Customer Relationships

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?


Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?

Examples
Personal assistance
Dedicated Personal Assistance
Self-Service
Automated Services

Customer Segments

Who are our most important customers?

Motivated potential students world-wide who are currently excluded from access to higher education.

Mature age("Second Chance") students who missed the opportunity to study when leaving school.

Mass Market
Niche Market
Segmented
Diversified
Multi-sided Platform


Key Resources

What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?

Types of resources
Physical
Intellectual (brand patents, copyrights, data)
Human
Financial


Channels

Through which Channels do our Customer Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How do we integrate with customer routine?

Cost Structure

What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Is your business more Cost Driven (leanest cost structure, low price value proposition, maximum automation, outsourcing)
Value Driven (focused on value creation, premium value proposition)

CC Licenses

Which Creative Commons license will I use?
How does license choice affect the business?

OERu Categories
Public Domain Mark
CC0
CC BY
CC BY-SA

External resources CC BY-ND
CC BY-NC
CC BY-NC-SA
CC BY-NC-ND

Social Good

Beyond revenue and profits what social good is generated by this business?

Demonstrates a cost-effective and sustainable manifestation of a higher education model that embodies the principles of social justice.

Demonstrates a model of international inter-institutional collaboration based on open governance and open management through transparent engagement via the wiki.

Demonstrates the functionality and value of an increasing range of functional open source solutions deployed in the OERu infrastructure.

Revenue Streams

For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?

Types
Asset sale; Usage fee; Subscription Fees; Lending/Renting/Leasing; Licensing; Brokerage fees; Advertising.
Fixed pricing
List price; Product feature dependent; Customer segment dependent; Volume dependent
Dynamic pricing
Negotiation (bargaining); Yield management; Real-time market.


Open Business Model Canvas by Paul Stacey, Creative Commons based on Business Model Canvas Poster designed by Business Model Foundry AG CC BY-SA 3.0