Links/Resources
Resources per unit titles
Please change the above title to correspond with the titles in the unit page
General resources
1) Marketing Research: http://flickr.com/photos/jamespaullong/940934988/ Dibb, CS, Simkin, L, Pride, W, and Ferrell, OC (1997) 'Marketing: concepts and strategies, 3rd edition', Houghton Mifflin
2)Sales Cycle
3)Market analysis tools
4)marketing-mix-priced http://www.slideshare.net/hillarypjenkins/marketing-mix-priced References to quote for pricing strategies;
5)Marketing tourism
6)marketing process http://www.slideshare.net/hillarypjenkins/marketing-process References •Kotler Philip, Bowen John, Makens James. (1999) Marketing for Hospitality and Tourism 2nd edition. Prentice-Hall Inc. USA
7)Buying and selling in tourism: [1] references ? •Berger. Arthur ASA. (2004) Deconstructing travel – Cultural Perspectives on Tourism. Alta Mira Press, Rowman & Littlefield Publishers, Inc, California, USA. •Mancini, Marc. (2003). Connecting with Customers – How to Sell, Service, And Market the Travel
8)Interpretation in Tourism:
http://www.slideshare.net/hillarypjenkins/interpretation-in-tourism
Tilden (1977), Interpreting our Heritage Prentice Hall, New Jersey UNC Press
•www.world-tourism.org
9)Service marketing: http://www.slideshare.net/hillarypjenkins/service-marketing No attribution on opening image of cromwell and Queenstown mall References to com;plete needed for
(Chartered Institute of Marketing, UK)
Zeithaml & Bitner (1996)
10) Leadership (i) No attribution on opening image Hillary to add
Leadership (2) Ref?