Introduction to entrepreneurship/IENT101/Nature/Risk

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Anyone thinking about starting a new business or venture of any kind needs to think about possible risks and reward.

There are two elements to risk assessment: The likelihood that the bad thing will happen and the impact if the bad thing does happen.

A reward is an incentive - it may be financial, but doesn't have to be. It could be positive feedback, customer loyalty, reputation, and so on.


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Web resources

Read these two short articles to learn more about risk and reward:



WEnote

Did anything surprise you in these readings? What do you need to think about in particular in terms of risk and reward?

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