Exploring Tourism/Resources/Lesson Plans/Lesson Plan 11

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Diploma in Applied Travel and Tourism

Course Name: Exploring Tourism

Course Code: TT520001


Lesson Plan

Aim: Demand for Hospitality, Characteristics, Categories, Quality

Lecture Delivery Plan:

1.Review questions from reading 'Crime in South Africa' from last weeks session - also results from surveying tourists to New Zealand activity. What motivated different sectors?

2.Hospitality - work through wiki page categories - students to list as many types as they can classification - physical amenities and features

3.Grading

  • - benefits to consumer- select accommodation with confidence, improve assurance of 'value for money', assist to differentiate between vast number of product categories
  • - benefits to operator - improve performance, consistent and uniform standards, improve and monitor competiive performace, marketing tool, eliminate undesirable products, benchmarking
  • - to New Zealand - improve competitiveness in international market, assist with promotion, improve quality and performance, uniformity and compatibility for data collection and analysis, framework for minimum measurable standards

Qualmark - AA and TNZ 1993 established national classification and grading system for tourism product starting with accommodation sector. 1996 camping grounds, now activities, transportation, services, venues

http://www.qualmark.co.nz/index.php

Research quality systems worldwide

If time, start on Impacts of tourism - economic - information from wiki

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