Exploring Tourism/Activities/Four P's

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Millhouse Restaurant, New Zealand

Image courtesy of Kates Photo Diary


Contents

Objective

Introduce the 4P's of marketing

Activity

Take a tourism product and put it through the marketing mix - Product, Price, Place and Promotion


Task

Apply the 4P's of marketing to the Queenstown resort "Millbrook"

1. In your own words write a paragraph introducing the resort then identify the following:

  • A range of products and services - make sure you name their main product and some prices!
  • Place or means of distribution (points of sale)
  • Promotions



Supporting Resources

Millbrook Resort

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