Sales and Marketing/Activities/The Tourism Product

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Contents

Objectives

Looking at aspects of the tourism product


Activity

Describing the product from the associated reading - Kauai, Discovered (in Supporting Resources). Watch the youtube video for your own self interest it offers another aspect of island life.


Task

Look at the reading and visit each of the websites listed. Explain how the product is made up eg. tangible (physical item for sale) and the intangible (non-physical aspects). Describe how, why or if you think the product has been made to look more attractive to the client/consumer.

Supporting Resources

  • Reading: Kauai, Discovered - Travel+Leisure, January-February 2008
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