Community Media/STORY WORKSHOP/Workshop Report/April 3 09 Appendix 2

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Appendix 2: Program Matrix

Program Matrix for the Phukusi La Moyo Radio Magazine

No
ISSUE
COMMUNICATION OBJECTIVE
TARGET
SOURCE
1 Awareness To introduce the program and its sponsors
  • To let Listeners know the aims and objectives of the Phukusi la moyo program
  • To let listeners sample the program


All listeners of Mudzi wathu Radio Station
  • All residents of Mchinji


Maimwana Officials
  • Officials from the District Health Office
  • Representatives from women groups


2 Introducing Maimwana Project To orient the general audience on the activities of the Maimwana Project
  • To introduce to the listeners the extent of the maternal child health problems in Mchinji
  • To introduce to the listeners the major drivers of the maternal and child health issues in Mchinji and discuss what families, communities and the health workers can do to prevent them


All listeners of Mudzi wathu radio station
  • Maimwana radio listener clubs


Community members
  • Mothers that have had maternal child health problems
  • Health workers
  • MaiMwana staff


3 Recognizing danger signs in pregnant women To explore some dangers signs that, if ignored can lead to complications during labour and child delivery for example – Heavy bleeding.
  • To discuss the possible causes of the problems, the consequences of delayed treatment and what women. Families and communities can do to abate some of the problems


Pregnant mothers
  • Men whose wives are pregnant
  • Family member
  • Communities


Mothers who have experienced the problems
  • Men whose wives have had complications during pregnancy, labour or child delivery
  • Maimwana women groups
  • Health Experts


4 High blood pressure To introduce the causes of high blood pressure in women
  • To discuss signs and symptoms of high blood pressure
  • To give out tips on how to prevent high blood pressure
  • To talk about the importance of prevent high blood pressure and what to do when a woman has high blood pressure


Pregnant women and girls of child bearing age
  • men
  • Maimwana Women groups


Pregnant women
  • Women that have suffered from high blood pressure
  • Maimwana women groups
  • Health Workers
  • Maimwana staff


5 Visiting Health facilities in time 1. To encourage couples to go for HIV Testing and Counseling before marriage
  • To encourage couples to know their HIV status before having children
  • Women to go to start attending antenatal clinics as soon as they know that they are pregnant.


Boys and girls Women
  • Men
  • Marriage counselors


Boys and girls
  • Men
  • Women
  • Health Workers


6 Visiting Health facilities in time 2 To remind the communities the need to rush to hospital whenever the observe the dangers signs in pregnant women and babies
  • To enlighten communities of the advantages of visiting the health facilities as soon as they observe the danger signs


Men
  • Women
  • Community leaders
  • Health workers
  • Maimwana women groups


Men
  • Women
  • Community leaders
  • Health workers
  • Maimwana women groups


7 Visiting Health facilities in time 2 To enlighten the listeners on the dangers signs in babies
  • To discuss factors that contribute to delays in accessing health facilities when a woman or child is sick
  • To inform the people of Mchinji that the health facilities have the capacity to handle the cases and that referral mechanisms are in place in cases of complication


Women
  • Men
  • Community leaders


Women
  • Men
  • Maimwana women groups


8 Taking of local concoctions that induce labour e.g. Mgudubiza To educate communities about the dangers of taking local concoctions to induce labour
  • To explore why women use these concoctions
  • To expose the negative effects of using these concoctions


Women
  • Guardians of pregnant women at the maternity ward
  • Elderly women


Women
  • Guardians of pregnant women at the maternity ward
  • Elderly women
  • Health workers


9 Breast Feeding To teach mothers the importance of breastfeeding the child soon after birth
  • To dispel myths about colostrums
  • To promote exclusive breastfeeding as a means of protecting babies under six (6) months of age from most diseases


New mothers
  • Guardians at the maternity ward
  • Members of the general Community
  • Health workers


New mothers
  • Maimwana women groups
  • Health workers
  • Elderly women
  • Maimwana staff


10 Caring for a new born baby To teach women how to care for the new born baby e.g. –not bathing the baby on the first day-not smearing babies’ navel with herbs for it to heal fast-to exclusively breast feed the baby until it is six months old -to keep the baby warm all the time-to keep the baby in well ventilated environment


Women
  • Men
  • Communities
  • Tradition birth attendants
  • Elderly women (the guardians of tradition)


Men
  • Women
  • Community women groups
  • Health workers
  • Guardians at the maternity ward


11 Danger signs in children To teach communities how to detect, handle dangers signs e.g., baby’s ceaseless crying-baby not opening bowels-high fever-breathing problems-fainting-refusing to breast feed or eat


Women
  • Men
  • Community leaders


Women
  • Men
  • Community leaders
  • Health workers
  • Community based women groups


12 Handling post labour complications To inform the communities about some complications that may come after child delivery
  • To discuss signs and symptoms of sepsis
  • To discuss the dangers of excessive breeding after child birth


Women
  • Men
  • Traditional birth attendants
  • Elderly women


Women
  • Men
  • Traditional birth attendants
  • Elderly women
  • Health workers
  • Community women groups


13 Child nutrition(Six months and beyond) To enlighten communities on good diet for babies from six (6) months of age and beyond


Parents
  • Communities
  • Elderly women


Health workers
  • Community women groups
  • Mothers
  • Men


To discuss the need for mothers to attend post natal clinics


Parents
  • Communities


Mothers
  • Fathers
  • Community women groups
  • Maimwana staff
  • Health workers


To Promote child mental and social development


Parents
  • Communities


Mothers
  • Fathers
  • Health workers
  • Social welfare officials